Data Scientist - Payments Marketing

Cupertino, California, United States Software and Services

Apple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other’s ideas stronger. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better.

It’s the diversity of our people and their thinking that inspires the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Here, you’ll do more than join something — you’ll add  today’s fast-paced, data-centric marketplace, we are seeking a dedicated, curious, passionate, and results-oriented individual who excels in critical thinking and brings deep expertise in analyzing marketing data to join our Marketing Data Science team.

The Data Scientist will play a key role in enabling insights for marketing campaign performance. This individual will provide measurement and campaign optimization insights for Apple’s payment products to inform and shape marketing strategy and user experience. The successful candidate be a thought partner to the marketing team, will work closely with the collaborators to understand their goals and critical metrics, and then analyze data to provide actionable recommendations.

Our culture is about getting things done iteratively and rapidly, with open feedback and discussion. We believe analytics is a team sport, but we strive for independent decision-making and taking smart risks.

• Conduct descriptive, predictive, and causal inference analyses on large-scale datasets to uncover actionable insights and identify opportunities for optimization.
• Measure marketing performance across channels using advanced statistical, econometric, and AI/ML approaches.
• Build data/model pipelines to automate recurring data pull and modeling processes.
• Leverage Tableau and Keynote to visualize insights and deliver results in business presentations and dashboards.
• Communicate findings clearly to technical and non-technical audiences.

• Strong technical skills in SQL and Python
• Strong understanding of AI/ML techniques, including regression, classification, clustering, segmentation, and predictive modeling, deep learning models, and LLMs.
• Experienced with GenAI capabilities to scale analyses and shorten lead times
• Proficient experience with Tableau to visualize and deliver actionable insights.

• Proficiency in SQL and Python
• Expertise in causal inference modeling and advanced statistical/ econometrics models, including regression and time series modeling.
• Experience with GenAI/Agentic AI capabilities and models, including but not limited to:
  GenAI (Claude, Gemini, GPT), LLM ‘text-to-feature’, Agentic AI
• Experience integrating AI/ML outputs into marketing or business processes to drive automation and performance.
• Outstanding verbal and written communication skills.
• Relevant background in Analytics and Data Science in Marketing, Financial Products and Services,Payments, or Customer Analytics.
• Master’s or Ph.D. in:
  
  Data Science, Statistics, Economics/Econometrics, Computer Science, Marketing Science, Operations Research, Mathematics, Engineering, or a related quantitative field.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $141,800 and $258,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including:
Comprehensive medical and dental coverage, retirement benefits, a…