×
Register Here to Apply for Jobs or Post Jobs. X

Senior Manager: B2B Channel Sales Enablement Lead

Job in Cupertino, Santa Clara County, California, 95014, USA
Listing for: Apple
Full Time position
Listed on 2026-01-23
Job specializations:
  • Business
    Business Development
Job Description & How to Apply Below

Overview

The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts.

Apple's WW Channel Sales Programs (CSP) organization focuses on developing and deploying worldwide sales programs and standard processes to deliver an extraordinary customer experience in the channel and drive Apple Channel sales. Our WW CSP team closely collaborates with many cross-functional groups at worldwide and regional levels. We’re looking for a leader to create exciting programs that motivate and train channel employees to be passionate Apple experts.

You’ll lead a team to design and deliver programs that improve sellers’ skills, boost their enthusiasm, and help them share the Apple story with customers. You’ll work with teams across Apple and with our partners to ensure these programs drive a positive return on investment and are successfully implemented worldwide. You will also be the lead WW CSP point of contact for B2B topics that require cross functional coordination.

Responsibilities

You will work cross-functionally to create sales enablement programs that increase consideration and engagement of salespeople and ultimately drive sales, in the B2B space. Program components include sell-in collateral, technical solutions, vendor management, process flows and communications. You will create playbooks to document program design, dynamics and execution strategy, so they can be replicated across all regions. You will define business processes to build the engagement program functionality into current systems.

You will collaborate with B2B geo sales leadership and field teams to drive program adoption. You’ll work directly with existing and new vendors to tap into their expertise in engagement and peer to peer solutions and bring best-in-class solutions to market. You will be responsible for analyzing, compiling, and communicating monthly reports of B2B program execution, results, and gaps to partners and executives.

You will lead the forecasting, P&L, budgeting, and financial analysis processes for B2B programs.

Minimum Qualifications
  • 10+ years of experience designing, building and leading enterprise focussed programs
  • People Leadership experience
  • Lead the Way:
    Be an inspiring leader in B2B staffing, training, and engagement, and stay up-to-date on the latest B2B trends.
  • Design Programs:
    Create innovative programs that can be used to cover all our partner needs, from large Corporate reseller employees down to SMB sales taking place in a store.
  • BA or BS required, (or equivalent work experience).
Preferred Qualifications
  • Demonstrated ability to influence and collaborate effectively with leaders across organizational boundaries, including internal stakeholders (e.g., Apple) and external partners.
  • Experience serving as a primary point of contact for internal teams (e.g., Enterprise colleagues), facilitating communication and collaboration with specialized teams. Experience working collaboratively across multiple teams to develop and implement innovative B2B programs.
  • Understand Sales:
    Know how sales strategies and processes work, especially in enterprise environment.
  • Improve Systems:
    Proven ability to identify opportunities for improvement in existing systems and tools used for managing staffing and engagement.
  • Run Programs:
    Experience in planning and executing events and activities that drive enthusiasm and improve customer experience.
  • Manage Vendors:
    Experience managing vendor relationships to identify and implement optimal solutions for program needs.
  • Analyze Results:
    Strong analytical skills and experience in tracking program impact, analyzing data, and generating data-driven recommendations for program improvements.
  • Document and Share:
    Create guides for how to run programs, so they can be used in all regions.
Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop…

Position Requirements
10+ Years work experience
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
 
 
 
Search for further Jobs Here:
(Try combinations for better Results! Or enter less keywords for broader Results)
Location
Increase/decrease your Search Radius (miles)

Job Posting Language
Employment Category
Education (minimum level)
Filters
Education Level
Experience Level (years)
Posted in last:
Salary