Retail Area Manager

This range is provided by Finisterre. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

As the Retail Area Manager, you will lead between 10-15 stores within a wide geographical area from Edinburgh to Bristol and as far south as Poole, driving a customer first focus, collaborating with cross-functional teams, you'll ensure seamless execution of plans. You will use insights from store performance to refine operations and guide improvements, ensuring every store delivers a top-tier experience.

Leading new store openings, you'll ensure every detail is in place to create exceptional first impressions for customers. Your role will also involve taking ownership of sales and cost forecasts, managing performance, and implementing strategies to meet operational standards. Regular store visits will allow you to inspire and support your teams in delivering excellent service. You will lead community-driven initiatives to strengthen relationships with customers, while prioritising talent development, health, safety, and inclusivity to ensure your stores remain welcoming, secure spaces for all.

Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Perched a few hundred meters from the crashing Atlantic, our HQ es' Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people. Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place.

Culture and team are everything here. We take care to create a working environment where our people are valued and can thrive and grow with us. It's a buzzing place to work, and we are privileged to enjoy the natural environment and ocean on a daily basis. As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew.

So, if you are as passionate about the ocean as we are and if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you.

• Drive continuous improvement initiatives in retail by creating, implementing, and reviewing new ideas that support the head of retail's strategic direction
• Set measurable goals for your area and teams that align with Finisterre's overall retail and business strategy
• Collaborate across functions (stock, marketing, operations, and visual merchandising) to ensure your area's plans are seamlessly executed
• Provide valuable insights on store, customer, and local high street performance to inform improvements and actions
• Lead the charge for new store openings, ensuring every detail - from recruitment to training and community engagement - is in place for a successful launch

• Take ownership of building and managing your area's sales and cost forecasts as part of the budgeting process
• Deliver insightful analysis on your area's performance, combining data-driven decisions with your intuition to drive results
• Provide commercial reporting for the area, representing both retail and your region in trade forums
• Ensure store teams align with operational guidelines and implement action plans where stores are underperforming

• Be present, visiting stores weekly to support, inspire, and manage performance
• Lead community-driven business development initiatives through local events, marketing, and external collaborations
• Implement new initiatives, securing buy-in from your teams and…