Entertainment Market Research Senior Analyst or Manager

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:

• Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

We’re looking for a Senior Research Analyst or Research Manager to join our Entertainment team, focusing on creative testing - partnering with some of the most impactful Film, TV and streaming brands in the world, who trust us with their biggest creative and strategic challenges.

You’ll manage end-to-end research initiatives, from crafting surveys and discussion guides to transforming data into compelling narratives that answer key strategic questions for our clients. In this role, you’ll work across a range of creative and marketing assets, including trailers, TV spots, social videos, key art, titles, messaging, and positioning, helping clients understand what’s breaking through and how to sharpen their creative for maximum impact.

While creative testing will be the primary focus, you’ll also have the opportunity to work on broader content testing initiatives, including research supporting upcoming Film releases.

If you’re passionate about both qualitative and quantitative research, love visualizing data and uncovering insights with clarity and confidence, and thrive as a subject matter expert in the entertainment space, this is the role for you.

• Manage end to end quantitative and qualitative research projects, including client consultation and proposal design, methodological approach, pricing and scoping, questionnaire and discussion guide development, data analysis and storytelling.
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.
• Build relationships through effectively managing day-to-day client interaction and helping solve client issues and concerns.
• Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy.

• Experience – We’d love for you to have 1+ years of experience working in consumer insights, consumer research or in a strategy role. A strong focus on entertainment is preferred, huge plus if it’s in creative testing.
• Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
• Passion – You live and breathe all things Film and TV, and love turning audience behavior into strategy.
• Research practitioner – In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies.
• Custom research expertise – You have a strong foundation in custom research, including survey writing, data tab review, quality control, and analytical rigor. Our work is highly tailored—each project addresses a unique client challenge, with no standard playbook. You’re comfortable navigating ambiguity, applying core research principles to build smart, strategic approaches from the ground up. Your ability to adapt, think critically, and solve problems is key to delivering high-quality insights in a fast-paced, client-centric environment.
• Strong communication and…