Entertainment Media Strategist

Overview

Title: Entertainment Media Strategist

Payrate: $64/hour

Location: Hybrid (Culver City, CA)

Duration: 3-month assignment

We are seeking an experienced Media Strategist to support the planning and execution of integrated, global media campaigns across a broad mix of channels. This role partners closely with agency teams and regional stakeholders to drive media strategy, execution, and performance measurement across the full funnel.

The ideal candidate brings a strong background in entertainment marketing, a deep understanding of media nuances across global markets, and the ability to translate campaign performance data into clear, actionable insights for stakeholders at all levels.

• Support planning and execution of integrated worldwide media campaigns across TV, CTV, Digital, Social, Radio, out-of-home, and Search
• Partner closely with agency teams, creative teams, and regional stakeholders to manage multiple worldwide media campaigns simultaneously
• Collaborate with creative and media partners to ensure strong alignment between strategy, execution, and performance
• Analyze campaign KPIs, set benchmarks, and drive ongoing optimization to maximize performance
• Review historical campaign data and industry insights to inform media strategy and planning decisions
• Assist with weekly reporting and storytelling, presenting insights in clear, digestible, and often visual formats
• Provide creative best practices based on media performance to support high-performing campaigns
• Partner with analytics teams to ensure proper measurement frameworks and reporting plans are in place
• Monitor consumer media consumption trends and apply insights to future campaign strategies
• Support collaboration across U.S. and international markets, ensuring consistent communication and alignment
• Ensure media execution aligns with established brand and media standards

• 4–6 years of experience in a media strategy role within entertainment marketing, ideally across global campaigns
• Experience working across TV, CTV, digital, social, radio, out-of-home, and search media
• Entertainment Client Media or Media Agency experience
• Strong understanding of campaign performance metrics and the ability to develop action plans from insights
• Experience measuring business impact through consumer research, media mix modeling, or similar frameworks
• Familiarity with growth marketing campaigns optimized for subscriptions or customer acquisition
• Ability to balance strategic thinking with hands-on execution
• Strong communication and storytelling skills, with experience presenting insights to diverse stakeholders

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.