Paid Search Specialist, Apple Services

Overview

Culver City, California, United States Marketing

As a Paid Search Specialist, you will be responsible for:

• Planning, building, and managing paid search PPC (pay-per-click) campaigns in self-service SEM platforms (Google, Bing, and other search engines)
• Campaign planning and setup in platform, with ongoing optimization to improve performance efficiency
• In-depth analysis leading to actionable insights, trend spotting, strategic pacing, and performance optimization of the paid search channel
• Working hand-in-hand with digital marketing strategy, ad ops, analytics, and measurement teams to deliver end-to-end execution and performance management of paid search campaigns
• Defining and measuring short- and long-term marketing success across paid search with a strong passion for data storytelling

• 4+ years of proven experience in a Paid Search marketing role, either agency or client-side with recent hands-on-keyboard experience
• Expert knowledge of paid search self-service platforms (i.e. Google Ads, and Microsoft Ad Center)
• Intermediate experience with bid management platforms i.e. SA360, Skai/Kenshoo, Marin
• A solid understanding of the principles of PPC campaigns and its optimization levers and interpreting results to key stakeholders
• Strong visualization skills via Keynote or PPT; understanding of how to tailor communications to stakeholders with various levels of digital media literacy
• Ability to build close relationships within and across teams with excellent social, oral, and written communication skills

• Familiarity with SEO principles and other digital media channels like Google Demand Gen and paid social
• Understanding of marketing attribution & alternative measurement methodologies
• Knowledge of SEM competitive insight tools i.e. Adthena, SEMRush, Profound
• Google Ads Certification

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,400 and $168,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including:
Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note:

Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

Apple accepts applications to this posting on an ongoing basis.