Customer Lifecycle Management Strategist

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TITLE:
Customer Lifecycle Management Strategist

LOCATION:
Culver City, CA (Hybrid)

ANTICIPATED DURATION: 12 Month Contract

Responsibilities include developing and optimizing engagement and retention strategies for Services.

• Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.
• Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers.
• Collaborate with a broad range of teams in different time zones, including business, product, engineering, analytics and design teams.
• Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans.
• Define customer journeys, value propositions and service educational messaging.
• Submit and maintain operational briefs to ensure flawless execution of campaigns.
• Develop and optimize engagement and retention strategies for Services. Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers.
• Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.
• Collaborate with a broad range of teams in different time zones, including business, product, engineering, analytics and design teams.
• Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans.
• Define customer journeys, value propositions and service educational messaging.
• Submit and maintain operational briefs to ensure flawless execution of campaigns.

Requirements:

5-7 years experience leading lifecycle marketing programs, ideally for a consumer subscription business with demonstrated success achieving growth goals of user engagement and retention.

• Experience testing and optimizing marketing channels including push notification, email and in-app messaging marketing tactics.
• Strong project management capability with exceptional attention to detail.
• Possess deep understanding of A/B testing and data driven optimization marketing.
• Shown ability to meet deadlines and get consensus while balancing many projects and priorities.
• You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.
• Preferred Experience:
• Thorough understanding of integrating product, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution.
• Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
• Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
• Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.
• Outstanding cross functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.

The hourly pay rate range for this position is $47.00 to $78.00/hr (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location). Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.

Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and…