Digital Marketing Manager, Kenra

Overview

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, All®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

Digital & Growth Marketing:

• Own day-to-day performance across the paid social strategy across Meta, Tik Tok, Pinterest, etc. and other relevant platforms to scale campaigns by coordinating agency support.
• Work with the Paid Media Agency to continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends.
• Scale Tik Tok shop performance and able to drive the channel in house with agency support.
• Budget Ownership:
  Manage large-scale marketing budgets, ensuring efficient spend allocation by balancing ROAS/MER with long-term brand equity.
• Collaborate Cross-Functionally:
  Partner with Creative, Social, CRM, and Marketing teams to align marketing initiatives with overall brand and business goals.
• Creative Oversight:
  Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences
• Performance Analysis:
  Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts
• Explore New Opportunities:
  Identify emerging platforms and opportunities to expand customer acquisition efforts
• Lead the bi-weekly cross-functional team meeting to review status, communicate key milestones & deadlines, flagging potential risk &/or delays, escalating issues to key stakeholders.
• Ensure all touchpoints align with Kenra’s brand voice and visual identity
• Collaborate with the Influencer team to identify high-performing creator content for use in "whitelisting" or Spark Ads.

Content Shoot & Project Management:

• Project manage & participate in content photoshoots, capture and organize BTS content
• Work with Sr. Manager & key stakeholders on content briefing on new product shoots, image retouching, and photoshoot assistance including creative ideation and organizing shot lists
• Manage photo and video library from Content Shoots, providing new asset updates to teams
• Manage and coordinate multiple projects to ensure they are completed on time, on spec and on budget.
• Ad hoc support across other photoshoots or creative needs where applicable

• Bachelor’s degree in Communications, Marketing, or a related field.
• 3-5+ years of hands-on experience in managing paid social & search, executing creative briefs with teams, and/or supporting social media.
• Knowledge of both growth and lifecycle marketing is a plus

• Strong ability to connect data-driven insights to big-picture strategies, balancing performance metrics with creative excellence
• Analytical Expertise:
  Proficient in analyzing campaign performance, identifying trends, and making data-informed decisions to optimize results

• Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments
• Passion for Innovation:
  Enthusiasm for staying on top of industry trends and leveraging new tools and platforms to drive growth
• Creative problem-solver with strong communication, collaboration, and relationship-building skills.

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up…