Senior Manager, Social Channel & Creator Marketing – Meta & Pinterest MSDS

Senior Manager, Social Channel & Creator Marketing – Meta & Pinterest MSDS

Location: Culver City, CA

Reports to: Director, Social Digital Content & Creator Strategy – MSDS

Scope: Cross-Brand (Sexy Hair, Deva Curl, STMNT & MyDentity)

Summary: The Senior Manager, Social Channel & Creator Marketing – Meta & Pinterest MSDS leads MSDS’s strategy for community engagement, inspiration, and conversion across Meta (Instagram & Facebook) and Pinterest. The role builds and sustains the social heartbeat of our brands — nurturing communities, deepening advocacy, and driving discovery-to-purchase journeys through channel-specific storytelling. Acting as both strategist and creative producer, this leader connects brand purpose to platform culture through inspiring content, authentic creator collaborations, and visually distinctive storytelling.

The role partners closely with the Director, Social Digital Content & Creator Strategy, Brand Directors, Creative, and Digital Commerce teams to ensure that each MSDS brand’s social presence fuels awareness, loyalty, and measurable business growth.

• Develop and lead the Meta & Pinterest strategies across all four MSDS brands, defining each channel’s role in brand storytelling and conversion.
• Craft community-driven content strategies that bring brand purpose to life through conversation, education, and visual inspiration.
• Define and evolve best practices for feed, Reels, Stories, and Pins — optimizing each format for engagement and reach.
• Integrate content and commerce by linking brand storytelling to path-to-purchase (e.g., tagged shopping, link-in-bio, Pinterest Shop).

• Build and manage relationships with creators who thrive on Meta and Pinterest — from professional stylists to lifestyle micro‑influencers.
• Oversee content co‑creation, briefing, and storytelling alignment with each brand’s aesthetic and voice.
• Collaborate with Paid Media and Digital Commerce teams to amplify creator content for engagement and conversion.
• Drive “micro & nano creator waves” that scale advocacy and extend content reach cost‑effectively.

• Own community engagement strategies across Instagram and Facebook — ensuring responsive, authentic interaction with followers.
• Develop content frameworks that activate stylist and consumer communities around education, self‑expression, and transformation.
• Partner with Brand Education teams to spotlight stylist content and amplify professional expertise.
• Foster a strong connection between MSDS brand channels and salon communities nationwide.

• Oversee content calendars for Meta & Pinterest, ensuring alignment with campaigns, launches, and brand narratives.
• Partner with Creative Design to ensure all assets are visually elevated and platform‑optimized.
• Ensure continuous testing and learning across content types — balancing performance data with creative intuition.
• Collaborate with Brand Directors to ensure key campaigns have 360° social integration across entertainment (Tik Tok), community (Meta), and education (You Tube).

• Track KPIs such as reach, engagement, saves, shares, follower growth, referral traffic, and conversion.
• Partner with Business Intelligence to connect channel data with campaign and sales performance.
• Provide actionable insights to the Director and Brand teams to optimize content and creator investments.
• Conduct quarterly platform reviews highlighting learnings, innovations, and cultural shifts.
• Lead and mentor Social Content Managers across brands (Meta Sexy Hair, Meta Deva Curl, etc.), fostering creativity, speed, and accountability.
• Collaborate with fellow Senior Managers for Tik Tok and You Tube to ensure cross‑platform cohesion.
• Cultivate strong alignment with Brand, Creative, and Digital Commerce teams to ensure seamless storytelling and execution.

• Contribute to special projects that advance the strategic priorities of the MSDS Marketing Organization, including cross‑brand and cross‑functional initiatives.
• Participate in Under 1 Roof projects in Culver City,…