Senior Manager, Social Channel & Creator Marketing – YouTube MSDS

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

• You Tube Strategy & Channel Leadership
  • Lead You Tube strategy for all MSDS brands — defining content pillars, publishing cadence, and creative direction per brand.
  • Position You Tube as a key education and storytelling hub that connects professional stylists and consumers to brand expertise.
  • Drive consistency in production quality, visual identity, and tone across all brand channels.
  • Partner with Brand Directors and Education to ensure You Tube integrates seamlessly into 360° campaign storytelling.
• Content Development & Production
  • Oversee concepting, scripting, and production of all You Tube videos — from tutorials and transformations to behind-the-scenes and creator collaborations.
  • Collaborate with Creative Strategy and Design to ensure every asset meets brand standards and audience expectations.
  • Manage production schedules, shoot logistics, and asset delivery, ensuring content goes live on time and on brand.
  • Introduce SEO best practices and metadata optimization to maximize discoverability.
• Creator Collaboration & Integration
  • Build partnerships with professional stylists, creators, and educators to co-create educational and inspirational video content.
  • Develop an annual creator calendar aligned with brand priorities and launches.
  • Collaborate with Paid Media and Digital Commerce teams to amplify top-performing content for reach and conversion.
  • Partner with Education leads to feature stylist ambassadors and salon content in compelling, story-driven ways.
• Performance & Analytics
  • Monitor You Tube KPIs: watch time, retention, engagement, subscribers, and conversion.
  • Collaborate with Business Intelligence to link performance insights to brand awareness and sales.
  • Continuously test formats, video lengths, and storytelling techniques to maximize impact.
  • Provide quarterly performance reviews with data-driven recommendations for each brand.
• Cross-Functional Collaboration
  • Align closely with Brand, Education, and Creative teams to integrate You Tube storytelling into campaign ecosystems.
  • Collaborate with the Tik Tok and Meta/Pinterest Senior Managers to ensure cross-platform consistency and repurposing opportunities.
  • Partner with Digital Commerce and CRM to connect You Tube content to traffic, lead generation, and D2C conversion.
• Team Leadership & Process Excellence
  • Manage Social Content Managers and/or video editors dedicated to brand channels.

• Requirements
  • 8–10 years of experience in digital content strategy, production, or social marketing, with proven You Tube expertise.
  • Demonstrated success leading branded video or educational content at scale.
  • Strong understanding of You Tube SEO, analytics, and monetization.
  • Proven ability to balance creative storytelling with performance metrics.
  • Experience managing cross-functional teams and external production partners.
  • Deep passion for beauty, education, and visual storytelling.
  • Entrepreneurial, strategic, and highly collaborative mindset.
• What Success Looks Like
  • Growth in subscribers, watch time, and engagement across all brand channels.
  • Increased contribution of You Tube to brand authority, awareness, and digital conversion.
  • Seamless collaboration between You Tube, Education, and Brand Marketing.
  • High-quality, high-impact content consistently delivered on time and on brand.
  • Recognition of MSDS as the leading beauty education ecosystem on You Tube.

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance:
  Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching,…