Social Content Manager – Meta & Pinterest, Hair Pros

About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ’all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit — where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

• Content Creation & Channel Management
  • Develop and execute the brand’s (mydentity, Sexy Hair, Deva Curl, STMT) content calendar across Instagram, Facebook, and Pinterest
  • Create, capture, and edit visual and video assets (Reels, carousels, Stories, Pins) aligned with the brand’s developing aesthetics
  • Monitor trends, community conversations, and emerging formats to keep the brand’s presence fresh and relevant

• Foster connection by engaging with followers, responding to comments, and highlighting user stories
• Partner with Education and Brand teams to bring stylist’s expertise and educational moments to life across channels

• Support creator briefings, review deliverables, and ensure brand storytelling aligns with campaign goals
• Track content performance to identify top creators and successful collaborations

• Plan and execute agile, efficient content shoots to capture social-first moments that celebrate real hair and transformations
• Ensure all content meets brand quality standards and is optimized for mobile and social performance

• Track and analyze engagement, reach, saves, shares, and sentiment across Meta and Pinterest channels
• Partner with Paid Media and Business Intelligence to identify amplification opportunities, measure ROI, and provide actionable insights to inform ongoing content strategy

• 3–5 years of experience in social media content creation, community management, or digital storytelling within beauty, haircare, or fashion
• Deep understanding of Instagram, Facebook, and Pinterest platforms and algorithms
• Skilled in short-form video, visual design, and copywriting for social
• Collaborative, curious, and energized by fast-paced, creative environments
• Familiarity with content production tools (Adobe Creative Suite, Cap Cut, Canva, Later, etc.)

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance:
  Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary for this role is $ 80,000.00 – $. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.