Senior Analyst, Custom Research

We bring together the power of marketing research, technology, and AI to help brands maximize the impact of their advertising and unlock the power of long-term brand Fandom.

With a team of over 600 researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, Market Cast has established itself as a Top 10 global marketing research provider. In fact, more than 80% of the top advertising spenders in the U.S. are Market Cast clients. Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty.

Market Cast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done.

All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insights.

• Someone who will hit the ground running, excited by the idea of learning on the job – absorbing and growing in real-time.
• People open to quant and qual methodologies.
• Someone eager to jump in on every stage of the research/insights process – from soup to nuts!
• A strong eye for detail – sweating the small stuff is as important as the big stuff.
• Team players – we are stronger together and we work in groups.
• Creative thinkers – if you come bursting with ideas and can see patterns in data, we’re excited.
• Curious minds, especially when it comes to people and what makes them tick.
• Strong communicators – written and verbal. Being able to find the right words to articulate the question, the story, and everything in between is a big deal for us.
• Someone interested in tech, platforms, and financial services - we work with some of the biggest names in each category.

It’ll be helpful if you have:

• At least 2 years of previous experience in research – commercially or academically – even if it’s a short stint, we’d love to hear about what you’ve already nailed.
• At least a bachelor’s degree in the Social Sciences, Economics, Business, Marketing, Statistics, or related fields.
• A pretty good handle on Microsoft Office and Google Suite. We use them a lot.
• Enviable PowerPoint / Slides skills – we tell visual stories (backed up by data).
• Unlimited PTO
• Health & Wellness Events & Benefits
• Professional & Personal Growth & Learning Opportunities
• And, more

We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

Caring personally while challenging directly – offering feedback that is honest and clear, but always rooted in genuine empathy and respect for the individual.

Maintaining an unwavering focus on understanding and exceeding client needs and expectations, consistently delivering value, and building lasting partnerships through proactive communication, responsiveness, and a relentless commitment to client success.

A level of deep, specialized knowledge and skill that exceeds industry standards, allowing delivery of innovative, tailored solutions to complex client challenges driving superior outcomes. Fostering growth for our talent and establishing a reputation for excellence.

We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact.

At Market Cast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. Market Cast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age,…