Director, Global Product Marketing

Description

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

About This Role

We are looking for a Director, Global Product Marketing to help further grow and accelerate Audible’s offering and content globally. You’ll shape and conduct the future of Audible’s consumer and creator products by translating customer needs into customer-centric strategies that inform technology, content, and marketing investment to surprise and delight audiences across North America, APAC, Europe, UK, and Brazil. You’ll contribute to defining our go-to-market strategy, aiming to expand Audible’s value proposition, member base, and lifetime value across end consumers and creative stakeholders.

About You

You have a passion for data-driven results, a bias for action, a can-do spirit, and an unapologetic focus on the customer. You thrive in an entrepreneurial, rapidly evolving, collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is to fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.

As an Director, Global Product Marketing, you will…

• Define and deeply understand Audible’s target audiences and champion their needs throughout the organization

• Craft product stories to existing and prospective customers by creating clear and consistent propositions articulated through effective messaging

• Drive and orchestrate the go-to-market strategies and oversee implementation for select, high-impact product and feature launches, collaborating with Product Managers, Country Managers, and Growth Marketers

• Collaborate with the Content team to ensure go-to-market plans holistically incorporate content and product to strengthen our value proposition for the right consumer cohorts

• Continuously improve the value of membership and our creator products by partnering with Product, Content and Country Leadership on new core features, benefits, and CX enhancements

• Work with our research team to uncover key customer insights and validate hypotheses

• Drive business case development, bringing together customer insights, research, financial data and analytics to evaluate revenue and profitability potential for new-to-market initiatives

• Communicate business plans and marketing strategy to senior leadership

• Partner with surface and channel Marketing teams to deploy GTM plans and guide cohesive messaging across outbound and inbound channels

• Partner with Communications team to craft our external story and press approach around product evolution

• Partner with Finance, Analytics, and Data Science to define, measure, and report on success and opportunity areas

About Audible

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive experiences to enrich our customers’ daily lives. We are a global company with an entrepreneurial spirit, driven by a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

Basic Qualifications

• Experience using data and metrics to drive improvements

• Bachelors degree in management, business administration, economics, engineering, or marketing

• 6+ years of experience in product marketing and business strategy, with experience defining and driving new customer-centric products and features toward market launch

Preferred Qualifications

• Experience with customer segmentation, profiling, and targeting

• Experience using customer insights and data to deeply understand target customers

• Experience in membership-based business models

• Experience with creator-driven businesses

• Experience in digital content and/or media companies

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other…