Executive Director, Marketing Operations - SPT

Overview

Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, PLURIBUS, THE GOOD DOCTOR, OUTLANDER, and PLATONIC. SPTS is part of the larger Sony Pictures Television (SPT) division. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.

This newly created role will lead Marketing Operations for Sony Pictures Television Studios, serving as a critical partner to Creative Marketing, Marketing Strategy, Franchise Management, Production, and external platform partners. Reporting to the SVP of Creative Marketing, the Executive Director, Marketing Operations will be responsible for building and leading a best-in-class operational organization that enables creative excellence at scale.

This role owns the operational backbone of the internal agency model—spanning budgeting and resource management, asset creation and governance, production services, intake and delivery workflows, vendor and agency oversight, and the deployment of emerging technologies. The Executive Director will ensure that creative teams are supported by clear processes, modern systems, disciplined financial management, and scalable infrastructure across a high-volume, multi-series slate.

The ideal candidate brings deep studio and/or agency operations experience, thrives in fast-moving, highly creative environments, and has a proven ability to translate creative ambition into executable, efficient, and measurable outcomes.

• Build, lead, and scale a high-performing Marketing Operations team responsible for budgets, production services, asset management, project management, and vendor partnerships supporting 20+ active series across live action, animation, and kids programming.
• Own and manage the marketing operating budget, including forecasting, tracking, cost controls, and reconciliation across internal teams, vendors, agencies, and productions.
• Design, implement, and oversee end-to-end intake, prioritization, and delivery processes for creative assets across campaigns, platforms, and partners, ensuring clarity, speed, and accountability.
• Establish and manage a centralized digital asset management (DAM) ecosystem, including taxonomy, rights management, distribution workflows, and analytics to support global usage and scale.
• Oversee photo services and content capture, including unit photography, gallery shoots, and marketing content production, ensuring consistent quality, rights clearance, and timely delivery.
• Manage marketing content shoots, including on-set presence for production EPK, coordination with show production, talent, publicists, unions, and international crews.
• Lead vendor and agency relationships across production, post-production, asset services, technology platforms, and operational partners, ensuring performance, value, and alignment with creative goals.
• Partner closely with Creative, Social, Production, and Design leadership to balance internal and external resources while maximizing efficiency within tight budgets.
• Implement and optimize project management, approval, and asset tracking systems to support a high-volume, social-first marketing organization.
• Identify, test, and deploy emerging technologies—including AI-enabled tools—to improve workflow efficiency, asset creation, metadata, distribution, and performance tracking.
• Establish operational best practices that support large-scale activations (e.g., San Diego Comic-Con) and major platform launches.
• Drive continuous improvement through data, analytics, and post-mortems to refine workflows, timelines, and resource allocation.
• Foster a collaborative, solutions-oriented culture that enables creative teams to move faster while maintaining quality, compliance, and fiscal discipline.

• 12+ years of experience in marketing operations, production operations, or agency operations within television, streaming, entertainment marketing, or a comparable high-volume creative environment.
• Experience line producing…