Director Insights & Product; DTC AVOD and FAST

This job is with Sony Pictures Entertainment, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Sony Pictures Entertainment, a division of Sony Corporation, is a global creative entertainment company built on a foundation of technology, storytelling, and innovation. Sony Pictures Core is a streaming service that operates on BRAVIA TVs and Playstation consoles. We are seeking a Director, Insights & Product to help shape the future of our DTC AVOD and FAST platforms. This role is a part of the broader ISA team but is dedicated and embedded in the day-to-day of the Sony Pictures Core AVOD/FAST business and combines strategic insights leadership, audience analysis, and product vision for data tools.

You'll shape how we understand our audiences, inform our content strategy, optimize monetization, enhance user experience, and build scalable data products to accelerate platform growth—ultimately influencing the vision, launch, and growth of Sony Pictures Core.

• Set the strategic vision for audience, content, advertising, and product insights
• Lead end-to-end holistic insights strategy, integrating primary research (quantitative and qualitative), behavioral analytics, social intelligence, UX research, and syndicated data into a unified decision framework.
• Advise senior leadership on content investment, programming strategy, distribution expansion, and monetization optimization based on forward-looking market intelligence.
• Analyze the TV and streaming landscape to uncover genre trends, audience shifts, competitive insights, and emerging opportunities that inform content strategy and programming decisions.
• Lead user experience research to understand customer behaviors, identify friction points, evaluate product features, and drive experience improvements across the platform.
• Oversee advertising and monetization analytics strategy, driving measurable improvements in AVOD/FAST revenue performance.
• Use social listening to understand audience needs, validate hypotheses, and identify opportunities for content development and marketing.
• Track, contextualize, and communicate content performance and advertising insights while maintaining a strong awareness of competitive dynamics.
• Establish scalable frameworks for performance measurement and insight dissemination across the organization.

• Serve as a trusted thought partner and present insights and recommendations in clear, compelling narratives that inform decisions at all levels of the organization.
• Communicate a strong strategic point of view backed by data and intuition.
• Drive alignment across stakeholders by articulating a strong, data-informed point of view on platform growth opportunities.

• Define and own the multi-year vision and roadmap for data products and advanced analytics tools that enable decision-making at scale.
• Lead development of data products—including predictive models, dashboards, business-embedded tools, and advanced analytics applications.
• Collaborate with cross-functional partners to gather requirements, prioritize features, and ensure data products drive real business outcomes.
• Work closely with analytics teams (data science, data engineering, BI, and automation) to support execution and elevate analytic capabilities.
• Lead cross-functional product development with strong project management discipline, ensuring timely delivery of tools and applications.
• Build and maintain product roadmaps, overseeing the full lifecycle from concept to launch to iteration.

• Train, mentor, and guide junior team members, fostering a collaborative, innovative, and high-performing team culture.
• Influence broader ISA strategy and contribute to enterprise data transformation initiatives.

• 10+ years of experience in media, streaming, digital entertainment, product analytics, or strategic insights leadership.
• Proven experience leading insights strategy within AVOD, FAST, SVOD, or digital platform environments.
• Demonstrated success building and…