Digital Marketing Manager

We are seeking a results-driven Influencer Operations Manager to lead our Tik Tok creator partnerships in the U.S. market. This role will be responsible for building and managing a high-quality influencer ecosystem, driving scalable collaboration models, and maximizing content and commercial performance through data-driven strategies.

• Identify, evaluate, and onboard high-quality Tik Tok creators aligned with business objectives.
• Lead commercial negotiations, partnership structuring, and contract execution.
• Build a scalable influencer sourcing and collaboration framework.

• Design influencer collaboration strategies and campaign plans based on business goals.
• Oversee content creation, publishing timelines, and performance tracking.
• Analyze campaign outcomes and continuously optimize collaboration models.

• Maintain strong, long-term relationships with influencers through regular communication.
• Organize onboarding sessions, training programs, and performance reviews.
• Proactively resolve partnership issues and improve creator satisfaction and loyalty.

• Monitor Tik Tok platform trends, creator ecosystem dynamics, and competitor strategies.
• Identify emerging influencer opportunities and provide strategic insights to leadership.
• Translate market intelligence into actionable partnership and growth strategies.

• Work closely with Marketing, Product, Operations, and Growth teams to align influencer initiatives with overall business strategy.
• Ensure influencer content and campaigns support product positioning and brand objectives.

• Bachelor’s degree or above, preferably in Marketing, Communications, Advertising, or a related field.

• 3+ years of experience in business development, influencer marketing, or partnerships.
• Strong familiarity with the Tik Tok platform and creator ecosystem, especially in the U.S. market.

• Excellent negotiation, communication, and stakeholder management skills.
• Strong market awareness and ability to identify high-potential creator opportunities.
• Proven ability to manage multiple projects in a fast-paced environment.

• Existing network of U.S.
  
  -based Tik Tok creators or influencer-related industry connections is highly preferred.

• Proficient in data analysis and performance tracking tools.
• Ability to evaluate influencer ROI and optimize partnerships based on data insights.
• Strong cross-functional collaboration and teamwork skills.
• Highly organized with effective time management and prioritization abilities.

• Able to work under pressure, adapt to change, and deliver results in a dynamic environment.

• Opportunity to build and scale influencer partnerships in a fast-growing market.
• High ownership and direct impact on business growth.
• Collaborative, international team environment.