Marketing Technology Specialist; Salesforce Marketing Cloud

Marketing Technology Specialist (Salesforce Marketing Cloud)

Culver City, CA

Join Sony Honda Mobility of America Inc.

Sony Honda Mobility of America Inc. is a proud subsidiary of Sony Honda Mobility Inc., a 50/50 joint venture between Sony and Honda, headquartered in Tokyo, Japan. Our American headquarters in Culver City, California, established in March 2023, is at the forefront of bringing the innovative electric vehicle, AFEELA, to the US market. AFEELA embodies the essence of "FEEL," creating an interactive relationship where people and mobility connect through advanced sensing and network technologies.

At Sony Honda Mobility of America, we are dedicated to moving people through innovative solutions inspired by diversity. Join us in shaping the future of mobility with creativity, technology, and a commitment to excellence. Apply now to make a difference!

Sony Honda Mobility of America (SHMA) is seeking a Marketing Technology Specialist with strong Salesforce Marketing Cloud experience to support customer growth initiatives through marketing automation, CRM systems, and data operations. This role partners closely with the Digital Customer Growth Manager to translate growth strategy into scalable, reliable marketing technology solutions that power the AFEELA customer journey.

In this hands‑on role, you will support the technical execution of customer communications, pre‑order and reservation workflows, data validation, and system troubleshooting across marketing platforms. You will also coordinate with external agency developers and internal analytics teams to ensure marketing systems are stable, accurate, and continuously improving.

This position is ideal for someone who enjoys working at the intersection of marketing, data, and technology, is comfortable moving between strategy and execution, and thrives in fast paced, high growth environments.

• Support customer journey design and execution across Salesforce Marketing Cloud, including segmentation, QA, and deployment
• Build, test, and maintain SQL queries, data extensions, and validation logic for marketing use cases
• Execute troubleshooting and hotfixes to resolve data, automation, and system issues quickly and accurately
• Support pre‑order, demo, configuration, and reservation communication workflows across digital channels
• Translate business requirements and growth strategies into clear technical specifications for agency developers
• Support front end updates to marketing assets such as Cloud Pages, forms, and basic HTML and CSS changes
• Ensure data accuracy, system stability, and documentation of workflows, logic, and processes
• Partner with Business Intelligence and Analytics teams to review performance data and identify optimization opportunities
• Support testing and deployment of new campaigns, journeys, and integrations
• Maintain documentation and best practices to support scalability and operational continuity
• Collaborate cross functionally with Marketing, Product, Sales, and IT teams to support customer experience initiatives

• Bachelor’s degree in Marketing, Information Systems, Computer Science, or related field, or equivalent practical experience
• 3 to 6 years of experience in Marketing Technology, CRM operations, Marketing Automation, or Growth Operations
• Hands on experience with Salesforce Marketing Cloud including Journey Builder, Automation Studio, and Contact Builder
• Strong working knowledge of SQL and data modeling for marketing and customer engagement use cases
• Experience supporting automation workflows, segmentation, and campaign execution
• Strong troubleshooting skills and ability to diagnose system and data issues quickly
• Excellent organizational skills and attention to detail in technical execution
• Ability to translate marketing strategy into technical workflows and system requirements
• Comfortable working in fast paced, evolving environments with changing priorities

• Experience integrating Salesforce Marketing Cloud with Salesforce CRM or customer data platforms
• Experience in automotive, EV, mobility, SaaS, or high growth consumer technology…