VP, Marketing

VP, Growth and Retention Marketing – Apply at MeUndies.

MeUndies is a Los Angeles, CA–based underwear and loungewear company best known for its softer‑than‑soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie–obsessed individuals with its bold, comfortable products.

• Lead and scale paid acquisition across Meta, Google, Tik Tok, Affiliates, Partnerships, and emerging channels.
• Own CAC, CPA, LTV, and payback performance, balancing growth, efficiency, and long‑term brand value.
• Partner closely with Finance and Analytics to forecast growth, model ROI, and drive disciplined investment decisions.
• Identify and scale new growth levers while reducing channel concentration risk.

• Own the end‑to‑end membership strategy, from acquisition and onboarding to engagement, retention, and reactivation.
• Lead lifecycle marketing across email, SMS, and on‑site personalization to drive frequency, AOV, and LTV.
• Continuously optimize onboarding, welcome, post‑purchase, replenishment, win‑back, and churn‑prevention drips.
• Design promotional strategies that maximize impact during high‑intent periods while protecting long‑term customer value and reducing promo fatigue.

• Build and evolve customer segmentation models using behavioral, transactional, and engagement data.
• Apply segmentation to acquisition, lifecycle messaging, offers, and onsite experiences.
• Own landing page optimization, CRO, and email/SMS capture across PDPs, PLPs, checkout, and campaign‑specific pages.
• Partner with Product, Design, and Engineering to reduce friction and improve conversion across the funnel.

• Translate large, complex datasets into clear actions and decisions.
• Own experimentation frameworks including A/B testing, cohort analysis, attribution, and incrementality.
• Establish KPIs, dashboards, and reporting that align marketing performance with business outcomes, not vanity metrics.

• Partner closely with the Founder and executive team to translate vision into execution.
• Work seamlessly with Brand, Creative, Product, Merchandising, Analytics, and Finance to align growth strategy with storytelling, launches, and customer experience.
• Help coordinate integrated growth moments across acquisition, lifecycle, and onsite – without owning brand, PR, or experiential execution.
• Drive internal teams and external partners with clarity, urgency, and accountability.

• Lead and mentor Growth, Performance Marketing, and Lifecycle teams.
• Set a high bar for ownership, rigor, and hands‑on execution.
• Build a culture of testing, learning, and continuous improvement.
• Create scalable growth systems, processes, and decision frameworks to support the company’s next stage of scale.

• 10+ years of experience in growth, performance marketing, or DTC leadership roles.
• Proven success in owning acquisition, retention, and revenue outcomes at scale.
• Deep understanding of CAC/LTV, CPA management, payback periods, and marketing ROI.
• Strong analytical mindset with comfort working directly in data.
• Experience building lifecycle programs, segmentation models, and CRO strategies.
• Proven ability to thrive in founder‑led or owner‑operated companies with high accountability and direct feedback.
• Collaborative, low‑ego leader who moves fast, communicates clearly, and gets things done.
• Apparel, subscription, or membership business experience a strong plus.
• Bachelor’s degree required.

Salary: $190,000–$225,000 (base). This range does not include bonus, equity, or benefits.

We have focused on building a team that embodies our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here – we…