Senior Director, Performance Marketing

This range is provided by Pressed Juicery. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Annual Bonus

Pressed Juicery is searching for a Senior Director of Performance Marketing to build the engine that powers our next chapter of growth.

You’ll own the full paid ecosystem—Google, Meta, Tik Tok, retail media networks, marketplaces—and turn it into a disciplined, high‑velocity acquisition machine. This is a role for a builder: someone who can architect strategy, dive deep in‑platform, and translate data into bold, profitable moves.

If you want to help shape the future of our omnichannel wellness brand, this is your moment!

Pressed Juicery is at the forefront of the wellness movement, making healthy living as convenient and delicious as possible. With a thriving company‑owned retail presence, rapidly growing digital business, and breakout momentum across partners like Costco, Target, and Sprouts, Pressed is shaping a powerful omnichannel ecosystem that meets consumers where they live, shop, and discover new favorites. Fueled by community, passion, and growth, we’re building a brand that inspires loyalty, sparks conversation, and sets the pace for the next wave of better‑for‑you beverages.

Pressed Juicery’s mission is to empower your wellness journey.

• We embrace diversity, equity, inclusion, and belongingness!
• We speak up with radically candid communication.
• We wholeheartedly support personal and professional growth.
• We believe mistakes can be valuable and lead to continuous improvement.
• Lastly, we value excellence and strive to achieve greatness in all we do!

• Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
• Passion - curious and humble, we inspire people to make healthy choices.
• Growth - pursuing wellness with intention, we create and embrace good energy.
• 13 paid holidays
• 3 weeks of vacation time
• 8 Pressed Days (additional time off!)
• Medical, dental, and vision insurance
• Flexible Spending Account
• Generous paid parental leave

The Senior Director, Performance Marketing is responsible for leading all aspects of paid media, acquisition marketing, and third‑party digital partnerships. This role owns the execution and optimization of high‑impact paid channels (Google, Meta, Bing, Tik Tok, etc.) to drive customer acquisition, revenue growth, and efficiency.

• Serve as the internal expert on Google, Meta, Bing, Tik Tok, and emerging platforms—owning both strategy and daily budget optimization to maximize efficiency and growth.
• Build and execute integrated cross‑channel plans that balance CPA, ROAS, LTV, and contribution margin, supporting both e‑commerce and retail initiatives.
• Manage and optimize media budgets with rigor, ensuring each dollar invested delivers measurable business impact.

• Lead strategy and execution for third‑party retail media and marketplace platforms (Target Roundel, Costco Media Network, Instacart, Door Dash, Amazon, Walmart Connect, affiliate networks).
• Ensure strong partner alignment, co‑marketing opportunities, and channel‑specific growth plays.

• Design and oversee structured experimentation: A/B tests, geo‑lift, incrementality, audience segmentation, and creative/bid optimizations.
• Build closed‑loop measurement frameworks with Data Analyst (Finance) to connect spend, acquisition, LTV, and contribution margin.
• Translate insights into actionable recommendations and clear decision frameworks.

• 8+ years of experience in performance marketing, acquisition, or growth roles, within DTC CPG, Food & Beverage, or retail.
• Deep, hands‑on expertise in paid search and paid social: advanced mastery of Google Ads (Search, Shopping, You Tube), Meta Ads Manager, and Bing Ads — with a proven ability to drive measurable results.
• Track record of owning large‑scale budgets and delivering strong ROI through precise targeting, bidding, creative optimization, and…