Original Programming Lead, Apple Sports
Listed on 2026-02-07
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Creative Arts/Media
Digital Media / Production, TV / Film Production
Culver City, California, United States Marketing
At Apple, we are singularly focused on building hardware, software, and services that improve our customers’ lives around the world, and in so doing, we fundamentally believe, change that world for the better. Come join us in this effort as the original programming lead on our Apple Sports team, one of the fastest-growing groups at Apple, as we shape the stories around our live sports experiences, enriching the narratives around them and strengthening the foundation from which we grow our audiences worldwide.
DescriptionThe original programming lead for Apple Sports will lead the vision, development, and execution of premium original content that expands our live sports experiences beyond the track, pitch, or ballpark, bringing stories to life that both deepen and expand our fan bases - and audiences - around the world. Working closely with leagues, teams, drivers, players, and internal partners across myriad organizations and disciplines, the original programming lead will be responsible for building a distinctive slate of programming complementary to our live sports portfolio, reflecting Apple’s commitment to innovation, authenticity, and unimpeachable storytelling quality, all executed at the speed of live.
Responsibilities- Set and own the creative strategy for all original programming across Apple Sports
- Develop a focused, high-quality content slate across unscripted, studio, and digital / social formats
- Lead projects from concept through delivery with a clear editorial point of view
- Partner with executive producers, show runners, and production teams internally and externally to maintain creative excellence and exemplary production standards
- Serve as the senior editorial partner to key stakeholders at our partner leagues and internally at Apple
- Navigate access, approvals, and sensitivities with discretion and trust
- Collaborate with live production, marketing, and platform teams to ensure cohesive storytelling across Apple touchpoints
- 15+ years in television, streaming, or premium sports content
- Demonstrated success developing and releasing sports-focused original content at scale, across both streaming and social platforms
- Strong understanding of Formula 1 and global motorsports
- Experience managing complex productions and senior creative teams
- A proven creative leader with deep experience in premium, digital-forward original programming
- B.A. or B.S. required
- Highly editorial, organized, and calm under pressure
- Trusted by senior stakeholders and talent
- Comfortable balancing creative ambition with operational discipline
- Passionate about sports storytelling and the Formula 1 ecosystem
- Excellent judgment, communication, and taste, proven out in a diverse and deep content portfolio
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $139,800 and $260,800, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including:
Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note:
Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .
Apple accepts applications to this posting on an ongoing basis.
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