Social Content Manager - Youtube MSDS

Overview

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

• Content Creation & Channel Management:
  Support content development and execution for You Tube channels across Sexy Hair, Deva Curl, and STMNT.
• Concept, coordinate, and edit short- and long-form videos including tutorials, how-tos, education content, and creator collaborations.
• Manage upload cadence, thumbnails, descriptions, and metadata optimization to ensure discoverability and SEO best practice.
• Maintain consistency in video quality, tone, and visual identity across brands while celebrating their unique personalities.
• Video Production & Creative Execution:
  Oversee production logistics for shoots — coordinating schedules, talent, locations, and post-production needs.
• Collaborate with Creative Strategy and Design to ensure videos align with brand identity and campaign objectives.
• Edit and package video content for both You Tube and cross-channel use (Tik Tok cuts, Reels, paid placements).
• Experiment with new storytelling formats and educational series to enhance reach and retention.
• Creator Collaboration & Integration:
  Partner with the Senior Manager, You Tube MSDS to identify and collaborate with stylists, creators, and educators for co-branded content.
• Support creator briefing, shoot coordination, and content delivery aligned with brand and educational goals.
• Build strong relationships with featured artists and contributors to strengthen MSDS’s creator community.
• Performance, Analytics & Optimization:
  Monitor performance metrics — watch time, retention, engagement, and conversion — across all brand channels.
• Collaborate with Business Intelligence to analyze content effectiveness and audience behavior.
• Surface insights and propose content adjustments to continuously improve impact.
• Track emerging You Tube and video trends to keep the MSDS ecosystem ahead of the curve.
• Cross-Functional Collaboration:
  
  Partner with Education, Brand, and Creative teams to integrate video storytelling into 360° campaign planning.
• Collaborate with Digital Commerce and Paid Media to leverage video assets for traffic and conversion.
• Work in alignment with other Social Content Managers to share best practices and ensure consistency across platforms.

• Requirements: 3–5 years of experience in digital video production, content creation, or social marketing.
• Proven expertise in You Tube content management, optimization, and analytics.
• Skilled in video shooting, editing, and storytelling (Adobe Premiere Pro, Final Cut, or equivalent).
• Deep understanding of beauty, education, or lifestyle content ecosystems.
• Collaborative, resourceful, and organized — with a passion for creative storytelling and technical excellence.
• Comfortable managing multiple brand voices while maintaining quality and cohesion.
• What Success Looks Like:
  Growth in subscribers, watch time, and engagement across MSDS brand channels.
• High-quality, consistent video output reflecting brand authority and creative excellence.
• Positive cross-functional feedback from Brand, Education, and Creative teams. Improved performance efficiency and scalability of video production.
• Recognition as a key enabler of MSDS’s educational and brand storytelling leadership on You Tube.

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance:
  Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and…