Vice President, Strategic - Ipsos Group

About Ipsos Experience Group

The Ipsos Experience Group partners with clients to understand their customers and their environments, measure execution across every touchpoint, and drive delivery on the brand promise in all sales and service channels — physical, contact center, and digital — to deliver profitable, market-leading growth. Using our uniquely configured market research services — User Experience Research, Customer Experience Programs, Employee Engagement Studies, Execution Measurement Audits, Customer Intercept Surveys, Mystery Shopping, Integrated Data Analytics and SaaS Reporting Platforms — we deliver sophisticated data modeling, tactical and strategic insights and actionable recommendations to our clients that drive tangible business outcomes.

The Ipsos Experience Group partners with clients to understand their customers and environments, measure execution across touchpoints, and drive delivery on the brand promise in all sales and service channels to deliver growth.

Our diverse portfolio of clients benefits from our highly experienced team, global reach, local presence, research expertise, and innovative approach.

In the USA, we are targeting double-digit growth and are now recognized as the global leader in the brand experience industry.

We are looking for a highly experienced Vice President of Strategic Growth to join the team in continuing to drive our growth trajectory. In this role, you will cultivate a comprehensive understanding of our full suite of solutions to identify and advise prospective clients as to how our services and solutions can help them achieve their desired business outcomes. This understanding will enable you to assertively and consistently engage the marketplace to identify target organizations and key stakeholders and uncover business opportunities where our solutions can add value.

You will develop thoughtful and compelling sales and marketing campaigns in collaboration with both the business development and marketing teams. You will work to gain an understanding of our services through both scheduled training, client success team discussion, and a substantial amount of personal desk research reviewing current sales sheets, presentations, proposals, and client business review documents. You will also develop an expertise in several industries that we mutually agree on for you to pursue so you can serve as a subject matter expert within the Experience Group as well as be seen as a thought leader by prospective client organizations and contacts.

You will develop a personal brand around this expertise that will be evident in social channels such as Linked In. You will manage your business development work in an activity-based and goal-oriented manner where tasks such as emails, cold calls, Linked In connection requests and others are regularly deployed against daily and weekly targets. You will keep all company sales activity and results databases accurate and current so others within Ipsos can confidently forecast revenue based on those records.

The combination of service/solution knowledge, understanding of the value those solutions provide, how to present and propose those solutions, and consistent engagement of target organizations within key industries will enable you to make regular and recurring contributions to the Experience Group’s revenue production.

This position can be based in Chicago, New York, Seattle or any Ipsos office in the U.S.

What you can expect to be doing:

• Develop a comprehensive understanding of the Experience Group solutions, including User Experience Research, Customer Experience Programs, Employee Engagement Studies, Execution Measurement Audits, Customer Intercept Surveys, Mystery Shopping, Integrated Data Analytics and SaaS Reporting Platforms.
• Develop subject matter expertise in mutually-agreed industries and cultivate a personal brand around how the Experience Group supports them.
• Subscribe to and read on a daily basis industry-specific trade publications to stay current on all topics of interest to those industries.
• Conduct comprehensive research and…