Brand Ambassador

Overview

Job Title:

Brand Ambassador

Reports To:

Outreach Coordinator & Marketing Manager

Schedule:

Full-Time Hourly, Weekend Availability Required

Role Summary

Crisp Cannabis is seeking an energetic, professional, and reliable Brand Ambassador to support both retail and wholesale outreach efforts across Connecticut. This junior-level, field-based role focuses on in-market activation through dispensary pop-ups, retail events, wholesale account support, and brand activations.

The Brand Ambassador will engage consumers and dispensary partners, increase brand visibility, support sell-through, and track performance against defined goals. This role is ideal for someone looking to grow within the cannabis industry and gain hands-on experience in brand building, retail engagement, wholesale support, and field marketing.

• Represent Let’s Burn at licensed dispensaries during pop-ups, in-store activations, and retail events
• Engage consumers using clear, compliant, and on-brand product messaging
• Educate customers on product features while remaining compliant with Connecticut cannabis regulations
• Support dispensary staff during activations to drive awareness, trial, and sell-through
• Collect store-level and consumer feedback to share with internal teams

• Support wholesale partners through account visits, brand education, and relationship-building
• Assist with product launches, menu placements, and wholesale-driven events
• Provide brand training and product knowledge support to dispensary staff
• Serve as a field-level brand representative to strengthen wholesale relationships

• Transport, set up, staff, and break down pop-up tents, displays, and event materials
• Ensure all brand materials are presented professionally and compliantly
• Maintain inventory of event supplies and promotional materials

• Track and report key performance metrics, including:
  • Units sold during activations,
  • Customer interactions and engagement,
  • Store-level and wholesale partner feedback
• Submit accurate and timely post-event recap reports
• Work toward established weekly and monthly performance goals

• Act as a positive, professional extension of the Let’s Burn brand at all times
• Build and maintain strong working relationships with dispensary staff, managers, and wholesale partners
• Follow all Connecticut cannabis regulations, company policies, and compliance standards

• Must be 21 years of age or older
• Valid driver’s license and reliable transportation
• Ability to travel statewide to dispensaries and events across Connecticut
• Availability to work evenings and weekends as needed
• Strong communication and interpersonal skills
• Comfortable standing for extended periods and engaging with the public
• Ability to perform physical tasks related to transporting, setting up, and breaking down event materials
• Organized, dependable, self-motivated, and goal-oriented
• Interest in cannabis, retail, or brand marketing
• Previous customer-facing, event, or tradeshow experience
• Familiarity with dispensary environments (preferred but not required)

This role requires the ability to stand and walk for extended periods during events and activations. Candidates must be able to lift, carry, and transport event materials and equipment (up to approximately 50 lbs), set up and break down pop-up tents and displays, and work outdoors in varying weather conditions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

This role provides exposure to retail operations, field marketing, and performance-driven brand activation. High-performing Brand Ambassadors may be considered for expanded responsibilities and growth opportunities as the Let’s Burn brand continues to scale.

• Pay:
  From $21.00 per hour
• 401(k)
• 401(k) matching
• Employee discount
• Flexible schedule
• Food provided
• Fuel reimbursement
• Health insurance
• Health savings account
• Life insurance
• Mileage reimbursement
• Opportunities for advancement
• Paid time off
• Parental leave
• Travel reimbursement
• Vision insurance

• Weekends are required. Can you work weekends?

• Brand Ambassador: 1 year (Required)

• English (Required)

• Day Shift (Required)
• Night Shift (Required)

• 75% (Required)

• In person