Social Media Executive

About the Role

We are looking for a creative and data-driven Social Media Executive to join our Group Socials team. Reporting to the Digital Content Marketing Manager, you will take day‑to‑day ownership of planning, creating and executing social media activity across our global group channels (with a particular focus on Linked In, Instagram and You Tube).

You will help bring our company story to life, showcasing colleagues, customers, innovation and sustainability, while maintaining a strong, consistent brand presence across markets.

• Create high‑quality, on‑brand graphics, images and short‑form videos using Canva or similar tools, following established templates and guidelines.
• Draft compelling copy for social posts that reflect our group tone of voice and support key campaigns (e.g. ESG, innovation, employer brand, leadership).
• Adapt and repurpose content from press releases, case studies, blogs and internal stories into social‑first formats (e.g. carousels, short video, quote tiles).
• Content planning for key corporate moments, campaigns and leadership announcements.
• Impact in this area will be measured by higher‑quality engagement (not just increased volume), fewer content reworks due to on‑brief, publish‑ready assets, and stronger reuse of Group content, templates and series formats by markets.

• Schedule, publish and quality‑check posts across group Linked In, Instagram, You Tube and any additional agreed platforms.
• Monitor comments, messages and mentions, flagging potential issues and responding where appropriate in line with agreed guidelines.
• Maintain content calendars, ensuring posts are delivered on time and aligned with campaign timelines and key dates.
• Carry out social listening and competitor reviews to identify new opportunities and best practice, bringing forward clear suggestions on formats, series or topics we should test.

• Track performance metrics (reach, impressions, engagement, clicks, followers, video views) using native platform analytics and established dashboards, with a focus on improving the quality and relevance of engagement over time.
• Prepare summaries for internal stakeholders, highlighting strong‑performing content, formats and series, flagging opportunities to reuse Group content across markets and reducing rework by providing clear guidance on what “good” looks like.
• Plan and run simple A/B‑style tests where possible (e.g. alternative copy, thumbnails, formats) and share learnings with the team and wider markets to drive stronger reuse of proven Group content and approaches.
• Use tools such as Google Analytics, Linked In Insights and social/CRM platforms such as Sprinklr or Hub Spot to inform recommendations, linking channel performance back to our reputation and business objectives wherever possible.

• Ensure all posts and assets follow Rentokil Initial and local brand guidelines, tone of voice and legal/compliance requirements.
• Contribute to the implementation of social media best practice and playbooks, actively championing their use across Group channels.
• Maintain clear documentation (calendars, asset libraries, naming conventions) so content is easy for markets to discover, reuse and adapt.

Essential

• 1–2+ years’ experience in social media, content or digital marketing roles.
• Demonstrable experience creating social content (copy and assets) for Linked In, Instagram and/or You Tube.
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Proficiency in…