Business Analyst

Are you the kind of person who can speak both “marketing” and “tech” — and make sure they actually understand each other?

If you love turning big ideas into practical, scalable solutions, this role might be exactly what you’re looking for.

We’re on the hunt for a Mid-Level Mar Tech Business Analyst to help shape, streamline, and supercharge our marketing technology ecosystem. You’ll sit at the intersection of Marketing, Data, and Technology, acting as the crucial translator who ensures our tech investments solve real business problems — not just look good on paper.

🌟 What You’ll Be Doing

Turn Ideas into Action

• Lead workshops with marketing teams to uncover real business needs — from lead scoring and attribution to personalisation.
• Translate high-level goals into clear user stories, functional requirements, and process maps that developers can actually build from.
• Own and manage the product backlog, keeping priorities aligned with business value and technical reality.

Connect the Tech Stack

• Analyse how data flows between platforms like Hub Spot, Salesforce, Adobe Campaign, and Google Cloud Platform.
• Define data mappings and requirements for API integrations.
• Spot opportunities to simplify — retiring redundant tools and reducing tech clutter.

Protect & Elevate the Data

• Define data standards that improve lead routing, segmentation, and reporting.
• Keep a close eye on system health, performance, and compliance (yes, GDPR matters).

Make Sure It Works (Before Go-Live)

• Define acceptance criteria and lead User Acceptance Testing (UAT).
• Partner with QA and technical teams to squash bugs and deliver solutions that meet the original business intent.

What You Bring

• 3–5 years’ experience as a Business Analyst, ideally with 2+ years in a Marketing or Digital environment.
• Strong understanding of the Lead-to-Revenue lifecycle.
• Hands-on experience (or solid familiarity) with platforms like Hub Spot, Salesforce Marketing Cloud, or Adobe Experience Cloud.
• Technical literacy — you don’t need to be a developer, but you understand:
• Basic SQL for querying data
• APIs and how systems talk to each other
• Experience working in Agile environments using tools like Jira and Confluence.
• Exposure to data visualisation tools such as Tableau, Looker, or Power BI.
• Exceptional communication skills — you can explain complex technical concepts to non-technical stakeholders without breaking a sweat.