Marketing Data & Automation Lead

Join to apply for the Marketing Data & Automation Lead role at Nestlé

Join to apply for the Marketing Data & Automation Lead role at Nestlé

• Business Area:
  Nestlé Purina
• Job Title:
  
  Marketing Data & Automation Lead
• Location:
  
  Gatwick (Hybrid 2-3 days a week in the office)
• Salary up to £72,000 depending on experience + potential bonus + car allowance + generous pension + 12 additional flex days on top of 25 day holiday entitlement + many other excellent benefits!

Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business.

Here at Nestlé Purina, we are currently recruiting for a talented individual to join us as a Digital Performance & Operations Lead, reporting into the Head of Digital. In this role, you will take the lead in driving our digital marketing technology roadmap and supporting our ambitious digital goals across the Purina UK&I brand portfolio. You will be responsible for the strategic planning, integration, and implementation of Purina UK's digital marketing technology roadmap.

At Nestlé PURINA Pet Care, we’re passionately committed to helping pets enjoy happier, healthier and longer lives because we’re pet owners too. As a world leading company in pet care and nutrition, Nestlé PURINA has been helping pets live healthy, happy lives for over 85 years. We are proud to produce some of the UK’s best loved brands including FELIX®, WINALOT®, GOURMET®, BAKERS® and PURINA ONE®, trusted and bought by millions of pet owners.

• Digital Marketing Technology
  
  Roadmap:
  
  Lead the planning and execution of the Digital Marketing Technology Roadmap to support marketing initiatives and enhance digital capabilities.
• Project Management:
  Act as both Project Manager and Product Owner for key marketing technology projects, ensuring alignment with Purina UKI’s strategic goals.
• Stakeholder Engagement:
  Champion Purina UKI’s digital ambitions by collaborating with internal and external stakeholders, including Purina Studios, EMENA Brand & Comms, and Nestlé Global IT Teams.
• Compliance and Security:
  Ensure adherence to legal and security standards across consumer data and digital platforms, including GDPR and data privacy regulations.
• Website Management:
  Serve as the Technical Product Owner for Purina UKI websites, leading the development of functionalities that meet current and future brand needs.
• Vendor Management:
  Oversee relationships with third‑party vendors, ensuring quality, accuracy, and cost‑effective practices in technical and CRM projects.
• Measurement Framework:
  Support the development of a cohesive measurement framework and dashboards for Marketing and CX teams, helping to define the value of data across the consumer funnel.
• Data Integration:
  Lead the consolidation of consumer PII data feeds, ensuring compliance and alignment with our eCRM strategy.
• Market Insights:
  Stay updated on Nestlé developments in technology solutions to leverage opportunities for Purina UKI’s digital evolution.

• Experience in managing multi-channel Digital projects with internal and external stakeholders.
• Knowledge of Data and Analytics, with the ability to turn technical jargon into business-friendly language.
• Familiarity with Google stack, including Google Analytics, GTM, Search Console, and Optimise.
• Project and budget management experience.
• Strong web analytics knowledge and experience.
• Familiarity with Agile and Waterfall methodologies and project management tools.
• Technical knowledge of web development, CMS solutions, and basic HTML/CSS.
• Strong experience of changing data into actionable insights.

• Executive

• Full-time

• Food and Beverage Services

What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus statutory holidays plus flex leave, pension scheme and a…