Social Media Specialist

We are seeking a creative and hands‑on Social Media Specialist to support our brands in North America. You will be a confident self‑starter, able to operate independently on a day‑to‑day basis, identifying risks and opportunities early, and providing proactive recommendations.

Working as part of the Digital Content & Communications team, you will plan and deliver always‑on and campaign content across Linked In, Facebook, Instagram, and You Tube, in close collaboration with the North America teams. You will handle multiple brands simultaneously, requiring strong prioritisation, fast and clear context‑switching, and the ability to keep several work streams moving at once.

Paid social ownership, including budget, campaign set‑up, and optimisation, sits with the Paid Media team. Your role is to provide strong recommendations, briefs, and content to enable effective organic and paid activity, while owning organic social performance for your brands.

• Develop and maintain social media content calendars for assigned brands, aligned to commercial priorities, seasonality, and campaign plans.
• Design and produce high‑quality, on‑brand social assets (static, carousels, simple motion, stories, short‑form video) using Canva and/or Adobe Creative Cloud, working confidently with brand templates and creating new layouts when needed.
• Apply strong graphic design fundamentals (layout, hierarchy, typography, spacing, colour, accessibility and brand consistency) to create clear, scroll‑stopping creative that performs across platforms and formats.
• Apply modular content principles—thinking in series, themes, and reusable building blocks rather than one‑off posts—and identify high‑performing formats to scale across brands.
• Write clear, engaging copy tailored to platform, audience, and brand voice, including hooks, post copy, and CTAs.
• Localise/adapt global and North America assets for individual brands, ensuring relevance to local customer needs and regulations.
• Prepare production‑ready files (correct sizing, safe areas, compression, naming conventions, versions) and maintain an organised asset library.

• Schedule, publish, and quality‑check posts across key platforms for assigned brands, ensuring consistency and timeliness.
  Monitor comments, messages, and reviews, escalating customer issues in line with agreed processes and SLAs.
• Ensure consistent use of hashtags, tagging, handles, and UTMs to support tracking and discoverability.
• Stay on top of social trends, formats, and platform updates, recommending tests that could improve engagement or reach.

Work closely with the North America team to:

• Provide content, creative concepts and variations, and messaging recommendations for paid social campaigns.
• Translate briefs into strong visual executions, iterating quickly based on feedback while protecting brand quality.
  Share audience insights, post‑click learnings, and on‑channel performance to inform paid strategy.
• Support branded and seasonal campaigns (e.g. promotions, product pushes, regional initiatives) with strong organic social activity.
• Collaborate with performance marketing, SEO, CRO, and brand teams to ensure social activity supports broader digital goals (traffic, leads, conversions).
• Brief and collaborate with creative or video partners where needed, providing clear objectives, examples, and feedback.

• Track performance across brands (reach, impressions, engagement, clicks, conversions) and provide regular dashboards and commentary.
• Identify what’s working/not working by brand, channel, and content type; proactively recommend improvements, elevate risks/issues early, and propose clear next steps.
• Connect social performance to broader digital signals such as traffic quality and conversion intent.
• Feed insights into test‑and‑learn plans (e.g. creative variants, design treatments, formats, copy angles, posting times).
• Use tools such as native platform analytics, Google Analytics, and social/CRM platforms (e.g. Sprinklr or Hub Spot) to understand performance.

• Ensure…