Vice President, Commercial Enablement

Reporting to the Chief Commercial Officer (CCO), the Vice President of Commercial Enablement drives the execution of CTI's commercial strategy. The role focuses on strengthening top-of-funnel activity, increasing qualified RFP volume, and ensuring that high-value therapeutic content and sales campaigns align with the CCO's vision and the organization's growth priorities.

The VP oversees Inside Sales and content operations with subject matter experts (SMEs). This includes designing scalable, multi-channel sales campaigns, improving the use of sales enablement technology, and maximizing ROI from conferences and events. The VP partners closely with Marketing to ensure targeted campaigns are deployed through the right channels and supported with consistent messaging.
Success in this role requires strong collaboration across Marketing, SMEs, Sales, and executive leadership to ensure commercial initiatives are aligned, coordinated, and impactful across the organization.

What you'll do:

• Commercial & Top-of-Funnel Strategy
  • Partner with the CCO to translate the commercial strategy into clear, actionable top-of-funnel plans focused on RFP volume and revenue growth.
  • Define what "good" looks like for lead generation, nurturing, and qualification within CTI's commercial model.
  • Establish performance targets and KPIs for top-of-funnel activities (e.g., MQLs/SQLs, RFPs, conversion rates, campaign ROI), own the commercial attribution model, and ensure robust tracking and reporting of performance across channels.
• Lead Generation & Campaign Design
  • Develop and own a cohesive lead generation strategy, in alignment with CCO direction, focused on priority therapeutic areas and service lines.
  • Design and oversee repeatable, turnkey sales campaigns-delivered by Inside Sales and Marketing-that can be activated and scaled across regions and segments.
  • Ensure campaigns are multi-channel (e.g., email, digital, events, webinars, targeted outreach) and tightly aligned with sales priorities.
  • Build simple, documented processes for campaign planning, launch, monitoring, and optimization so teams understand how to execute and what success looks like.
• Content Operations & Therapeutic Thought Leadership
  • Address the current gap in regular, valuable therapeutic content that supports CTI's core growth areas.
  • Establish a content operations model that engages SMEs to produce consistent, high-value content (e.g., articles, whitepapers, webinars, case studies) that supports commercial goals.
  • Prioritize content themes based on therapeutic area growth strategies and pipeline needs.
  • Partner with marketing and communications resources to ensure content is visually on-brand, with Marketing responsible for deploying that content into directed channels (e.g., website, blog, Linked In, email, and other digital and sales channels).
• Sales Collateral & Proposal Writing Support
  • Provide strategic direction to the Proposal Writing group, ensuring the team produces high-quality, compelling proposal content that clearly articulates CTI's differentiation.
  • Standardize and maintain a library of sales collateral and core content (e.g., proposal boiler plates, case studies, capabilities decks, one-pagers, bios, therapeutic overviews) that can be reused and tailored.
  • Provide structured support for sales teams in building presentations, RFP responses, and client-facing materials.
  • Work closely with the broader Proposals organization (which reports elsewhere) to ensure smooth handoffs and alignment.
• Inside Sales & Sales Enablement
  • Oversee the Inside Sales team, ensuring clear objectives, workflows, and performance metrics tied to pipeline generation.
  • Align inside sales activities with campaigns, events, and priority accounts to maximize impact.
  • Define and continuously refine processes for prospecting, follow-up, lead qualification, and handoff to field sales/BD.
  • Ensure sales teams are equipped with the right tools, content, and messaging at each stage of the buyer journey.
• Sales Campaign Process & Deployment
  • Design and document an end-to-end sales campaign process (from idea and content identification through launch, follow-up, and measurement).
  • Create simple, repeatable playbooks so that…