Senior Event Marketing Manager - Stock Plan Services

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Job Description:

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** The Role
** As Senior Event Marketing Manager, you will lead the strategy, planning, and execution of a diverse portfolio of events from industry conferences to exclusive client gatherings and dynamic virtual programs. This role goes beyond logistics: you’ll focus on delivering memorable experiences, building scalable processes, and demonstrating marketing’s influence on business growth.
* ** Execution Specialist –
** Develop and implement comprehensive event marketing programs to drive brand awareness, lead generation and customer engagement.
* ** Creative Implementer** **–
** Create compelling event messaging, content and promotional materials to attract audiences and drive attendance.
* ** Process Innovator –
** Build repeatable workflows, centralized resource hubs, and interactive tools (e.g., SharePoint and dynamic calendars) to streamline collaboration and save marketing time.
* ** Collaboration Agent** – Bring together cross-functional teams to ensure exceptional execution that includes awareness and readiness of at-event staff, integration into broader marketing initiatives, and measurement and analytics learning plans.
* ** Data-Driven Marketer** –Establish measurement plans, analyze performance, and optimize future events based on insights.
** The Expertise and Skills You Bring
*** 5-7+ years marketing experience; with at least 2+ years focused on events.
* Proven ability to plan and execute owned, industry and virtual events with measurable outcomes.
* Bachelors or equivalent
* Strong event and/or marketing background across multiple mediums
* Strong project management skills with the ability to multi-task and prioritize in a fast-paced environment.
* Excellent communication skills with the ability to form relationships with internal teams and external vendors and event organizers.
* Proficiency in event marketing software and CRM systems. (e.g. Splash/CVENT, Salesforce)
* Ability to travel for event oversight
** The Team
** As a dedicated and passionate group of marketing professionals, Stock Plan Services Marketing is responsible for developing and implementing leading marketing programs to acquire, retain and cross-sell employers, employees and intermediaries. By doing your job well in carrying out the strategy and delivering effective and efficient multi-channel events & programs, this will lead to satisfaction, retention and growth of our client relationships and differentiate Fidelity in the marketplace.

In addition, you get to work alongside a team that is driven and champions dynamic marketing in an environment where personalization, relevance and innovation are all keys to success.

* Note:

Fidelity is not providing immigration sponsorship for this position.*## ##

Certifications:

## ## Category:## Marketing Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
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