Marketing Specialist

Description

Position Summary:

We are a relationship-driven growth company that leverages marketing systems to strengthen visibility, generate qualified leads, and support revenue growth.

The Marketing Operations Specialist is responsible for executing and optimizing the marketing technology systems that support CRM management, campaign automation, lead tracking, and pipeline visibility. This role ensures that marketing activities - including campaigns, events, referrals, and digital outreach - are captured, nurtured, segmented, and measured effectively.

This is a systems-focused marketing role. The ideal candidate is hands-on, detail-oriented, and comfortable managing automation workflows, maintaining CRM data integrity, building reports, and supporting marketing campaigns with measurable follow-up processes.

You will work closely with Sales and leadership to ensure marketing efforts are structured, trackable, and aligned to revenue outcomes.

Requirements

Primary Duties and Core Responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Other duties may be assigned.

CRM & Marketing Systems Management

• Manage and maintain CRM data integrity, segmentation, and list hygiene
• Build and optimize automated workflows for lead capture, scoring, routing, and nurture campaigns
• Support integration between CRM, marketing platforms, website forms, and sales tools
• Create and maintain dashboards that provide visibility into campaign performance and pipeline activity
• Assist in improving marketing-to-sales handoff processes to support lead conversion
• Track marketing touchpoints from first engagement through opportunity creation

Campaign & Automation Execution

• Execute marketing automation campaigns to generate and nurture qualified leads
• Build segmented email nurture tracks aligned to audience and lifecycle stage
• Support referral and COI communication cadences through structured outreach workflows
• Assist in deploying paid, organic, and referral-based campaigns with measurable tracking
• Build and maintain landing pages, email campaigns, and performance tracking within marketing platforms

Event & Follow-Up Systems

• Build pre-, during-, and post-event workflows to ensure proper lead capture and follow-up
• Ensure all campaigns and events are tracked within CRM for measurable outcomes
• Coordinate follow-up sequences to convert engagement into pipeline activity

Report & Optimization

• Track lead source performance, engagement metrics, and conversion rates
• Prepare monthly reports on marketing performance and pipeline contribution
• Identify opportunities to improve workflows, segmentation, and automation efficiency
• Recommend system enhancements that improve visibility and scalability

Who We're Looking For

We are seeking a systems-minded, detail-oriented Marketing Operations professional who thrives behind the scenes building structure, automation, and measurable processes that drive revenue growth. The ideal candidate is analytical, organized, and comfortable owning CRM integrity, workflow automation, reporting dashboards, and campaign tracking from end to end.

This person enjoys creating order out of complexity, improving processes, and ensuring that marketing efforts are not just creative - but structured, trackable, and optimized for performance. They are proactive, collaborative with Sales and leadership, and motivated by seeing data translate into real business impact.

Education & Experience

• 2-5+ years of experience in Marketing Operations, CRM administration, or marketing automation
• Experience working in a B2B environment preferred
• Bachelor's degree in marketing, Business, Communications, or related field (preferred but not required)

Technical Skills

• Hands-on experience with CRM platforms (e.g., Hub Spot, Salesforce, Zoho, etc.)
• Experience building and managing marketing automation workflows
• Strong understanding of lifecycle management, segmentation, and scoring
• Ability to create dashboards and reporting to measure campaign and pipeline performance
• Familiarity with email marketing platforms and landing…