Associate Director, Healthcare Communications

Job Description

• Develop and implement internal and external communication strategies that drive business growth and protect the company's reputation.
• Increase employee engagement and drive communication for key change initiatives.
• Align BD Urology & Critical Care employees with BDs overall purpose, strategy, and culture.
• Support external public relations efforts and social media strategy.
• Lead community relations and engagement activities in partnership with local leadership and community investment partners.
• Amplify storytelling around BD Hometowns initiatives.
• Align efforts with Urology & Critical Care Marketing teams and Corporate Communications on customer-focused PR opportunities.
• Act as Urology & Critical Care lead for issues management and crisis communication.
• Develop, manage, and implement Urology & Critical Care organic social media to support BD and Urology & Critical Care strategy.
• Act as a consultant and strategic thought partner to the business president and leadership team.
• Research, write, edit, and publish content for communication vehicles including intranet, town halls, video scripts, and emails.
• Support business and cultural integration efforts for mergers, acquisitions, and divestitures.
• Support communication and engagement in Inclusion & Diversity initiatives and events.
• Analyze and report on the effectiveness of communication efforts using data and metrics.

• Bachelor's degree required, preferably in Communication, Journalism, Marketing, Public Relations, Business, or a related field.
• Minimum 10 years professional communications experience required, with experience working on transformation initiatives.
• Experience in external communications/public relations and social media.
• Experience with web and other digital communication technologies and tools.
• Strategic and proactive problem solver with the ability to see the big picture.
• Excellent written, oral, and interpersonal communication skills with strong editing capabilities; expertise in AP Style writing preferred.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Publisher), Adobe, PR Newswire, Media Monitoring Services, and Linked In.
• Willingness to travel up to 30%.
• In addition to strategic and hands-on internal communications experience, external communications experience, including media relations, is required.

• Develop and implement internal and external communication strategies that drive business growth and protect the company's reputation.
• Increase employee engagement and drive communication for key change initiatives.
• Align BD Urology & Critical Care employees with BDs overall purpose, strategy, and culture.
• Support external public relations efforts and social media strategy.
• Lead community relations and engagement activities in partnership with local leadership and community investment partners.
• Amplify storytelling around BD Hometowns initiatives.
• Align efforts with Urology & Critical Care Marketing teams and Corporate Communications on customer-focused PR opportunities.
• Act as Urology & Critical Care lead for issues management and crisis communication.
• Develop, manage, and implement Urology & Critical Care organic social media to support BD and Urology & Critical Care strategy.
• Act as a consultant and strategic thought partner to the business president and leadership team.
• Research, write, edit, and publish content for communication vehicles including intranet, town halls, video scripts, and emails.
• Support business and cultural integration efforts for mergers, acquisitions, and divestitures.
• Support communication and engagement in Inclusion & Diversity initiatives and events.
• Analyze and report on the effectiveness of communication efforts using data and metrics.

Salary Type:
Annual Salary

Salary Min: $137000

Salary Max: $160000

Currency Type: USD