Business Development Manager - Lighting

BUSINESS DEVELOPMENT MANAGER – Lighting

• Well‑maintained West Midlands and Mid Wales territory worth over £1M with strong existing relationships.
• Selling high‑quality commercial LED lighting through wholesalers, contractors, architects and M&E consultants.
• £55,000 base salary with £30,000 performance‑linked bonus potential. OTE £85,000 + Benefits
• Premium package:
  Tesla Electric company car or £500 monthly car allowance.
• 7% employer pension contribution plus 28 days’ holiday for a strong overall benefits package.
• Autonomous, field‑based Business Development Manager role reporting to a Regional Sales Manager with clear growth potential.
• Territory/Postcodes: SY, B, WR, WS, TF, DY, CV, WV (West Midlands & Mid Wales)
• Travel Expectations of 3-4 Days on the road, rare overnight stays (3-4 Times/Year)

This is an exciting opportunity for a driven Business Development Manager to take on a well‑maintained, high‑value territory worth over £1M across the West Midlands and Mid Wales with a leading UK commercial lighting business.

A growing LED lighting manufacturer is looking for a Business Development Manager to drive sustainable sales growth across an established West Midlands and Mid Wales territory with a sales value in excess of £1M. You will sell through electrical wholesale, contractors, architects and consultants, creating further demand while ensuring key wholesalers continue to stock the company’s products for day‑to‑day ex‑stock business.

• Develop and deliver a strategic territory sales plan to hit and exceed annual sales targets for both the business and your £1M+ area.
• Build strong relationships with electrical wholesalers, contractors, architects, consultants, end users and specifiers to grow market share and maximise project opportunities.
• Use your technical product knowledge to provide value‑engineered lighting solutions that win projects and generate repeat business.
• Use your commercial acumen to optimise pricing within agreed guidelines and secure profitable orders.
• Analyse wins and losses, track your pipeline and provide clear monthly reports on activities, results and trends.
• Work closely with internal teams (quoting, projects, customer service, product engineering) to ensure a seamless customer experience and aligned go‑to‑market activity.

• Proven success in sales and business development within the electrical or lighting sector, ideally through wholesale and project sales.
• Strong track record of delivering business growth, building a robust pipeline and exceeding KPIs.
• Ability to understand technical customer requirements and translate them into the right product and system solutions.
• Excellent negotiation, influencing and communication skills, with confidence engaging senior stakeholders including contractors, architects and consultants.
• Results‑driven, commercially minded and comfortable working autonomously to plan, prioritise and execute your territory strategy.

• £55,000 base salary per annum.
• £30,000 annual bonus opportunity linked to performance.
• Choice of Tesla company car or £500 per month car allowance.
• 7% employer pension contribution.
• 28 days’ holiday, plus bank holidays if applicable.

You will report to a Regional Sales Manager, working remotely in the field with regular customer visits and team interaction as required. The role covers a well‑maintained West Midlands and Mid Wales territory worth over £1M, with strong existing relationships and clear growth potential through wholesalers, contractors, architects and consultants.

For more details, contact Charlie Austin @ Mercury Hampton.