Senior Brand Manager

A brand with purpose. A role with real ownership. AtCafédirect, were here to make sure the coffee you love today doesnt disappear tomorrow. We work directly with growers, pay fairly, and invest in the future of farming because long-term impact matters more than short-term gain. Farmers sit on our Board, share in our profits, and help shape how we do business.

Its ethical trade, done properly. If youre a commercially sharp brand leader who wants to build a brand that genuinely stands for something, this is a role worth your attention. Salary, Benefits & How We Work ??

Competitive salary - £55k ??

Hybrid rolewith occasional travel to include time at our Yorkshire HQ ??25 days holidayplus bank holidays ??

Generous pension 9% employer / 1% employee contribution ??

Healthcare scheme ?

Discounted Cafédirect products ??

Barista & coffee training because product knowledge matters ?

Annual leave purchase scheme The role This is asenior, hands-on brand leadership rolewith day to day ownership of the Cafédirect brand. Youll lead brand strategy and execution across packaging, campaigns, communications, trade activity and innovation ensuring Cafédirect shows up consistently, creatively and credibly at every touchpoint. Our Manifestosits at the heart of everything we do. Youll be accountable for embedding it into brand plans, portfolio decisions and storytelling, balancing commercial performance with long-term brand equity.

Working closely with the Head of Marketing and cross-functional teams (Sales, Finance, Operations), youll turn strategy into well-executed activity with clear priorities, robust delivery and measurable results. High trust. Real influence. Plenty of scope to shape the future of the brand. Youll be responsible for:
Owning brand strategy, positioning and annual planning Leading integrated campaigns and brand moments across the year Managing brand P&L, KPIs and performance reporting Setting creative direction, brand guidelines and tone of voice Ensuring consistency across packaging, digital, retail and communications Using insight, data and market intelligence to drive decisions Leading NPD and renovation from concept through to launch and review Building and managing the innovation pipeline Developing and delivering the retail brand trade plan Partnering cross-functionally to ensure flawless execution Youre probably:
An experienced Brand Manager (4 years) or Senior Brand Manager (FMCG preferred) Commercially confident, including P&L ownership Comfortable translating sustainability and ethical commitments into clear commercial plans Experienced in NPD and product launches Strong at briefing, agency management and project delivery Data literate, organised and outcome-focused Passionate about food & drink and curious about consumer behaviour Motivated by purpose, challenge and doing things better Experience in premium grocery, coffee or ethical/sustainable brands is a plus but mindset matters just as much as background.

Why Cafédirect? Because this isbrand management with a consciencewithout compromising on standards, ambition or commercial rigour. We believe better businesses build better futures. Were proud of our values led culture and are committed to creating an inclusive workplace where difference is valued and everyone is treated with fairness and respect. If you want to build a brand you can genuinely be proud of and still deliver results, wed love to hear from you.