E-Commerce Executive

Overview

E-commerce Executive

Location:

Coventry (Hybrid) We are recruiting an E-commerce Executive on behalf of a fast-growing, multi-brand online retailer. This role will support the performance and ongoing optimisation of three Shopify websites, with a strong focus on merchandising, UX, SEO and conversion rate optimisation. Working closely with Marketing, Buying, IT, Web Development, the Contact Centre and external agencies, you will help deliver a seamless, high-performing online customer journey for both residential and trade customers.

This is a hands-on, commercially focused role suited to someone analytical, organised and passionate about e-commerce best practice.

• Support new product launches across multiple websites in collaboration with Product and Buying teams
• Maintain and optimise on-site merchandising, including categories, navigation, filters and search settings
• Execute promotional activity and campaigns, ensuring accuracy and commercial effectiveness
• Analyse customer behaviour and website performance to identify UX and conversion opportunities
• Produce actionable UX and CRO recommendations using tools such as GA4 and Clarity
• Conduct competitor research to support optimisation initiatives
• Create wireframes and support A/B testing and personalisation activity
• Ensure all on-site content is SEO-ready and aligned with best practice
• Work with marketing teams and agency partners to deliver high-quality, on-brand content and assets
• Support SEO improvements across product, category and landing pages
• Track and report on website and campaign performance
• Use insight to inform future activity and support the digital roadmap
• Work with IT and Web Development teams to implement website improvements
• Partner with the Contact Centre to feed customer insight into UX enhancements
• Collaborate with Marketing and Product teams to align trading and content strategies

• Experience in an e-commerce environment
• Strong working knowledge of a CMS (Shopify preferred)
• Experience managing product data and supporting new product launches
• Confident using analytics and UX tools (GA4, Looker Studio, Ahrefs, Clarity)
• Understanding of CRO principles, SEO fundamentals and UX best practice
• Strong organisational skills and high attention to detail

• Experience supporting A/B testing programmes
• Working knowledge of Adobe Creative Suite

Morgan Parkes Recruitment Ltd operate in the UK and can only process applications from candidates eligible to live and work in the UK. We are an equal opportunities employer.