Field Marketing Specialist - Healthcare

The Field Marketing Specialist plays a key role in driving engagement, brand awareness, and digital growth for 5.11's Healthcare division. This role is responsible for building authentic connections with hospitals, EMT/EMS teams, healthcare centers, influencers, and local communities to support sell-through and long-term brand affinity.

Blending strategic thinking with hands‑on execution, the Field Marketing Specialist leads localized marketing initiatives across events, account activations, influencer partnerships, and content creation, bringing 5.11’s products to life within the healthcare community.

• Plan, organize, and execute in‑store, on‑premise, and community events that engage healthcare professionals and strategic partners.
• Develop and execute localized B2B marketing strategies focused on lead generation, brand awareness, and account growth.
• Create compelling marketing assets including case studies, product presentations, newsletters, social content, and sales collateral.
• Analyze campaign performance and optimize tactics using data‑driven insights.
• Maintain a strong feedback loop with sales teams to identify trends, surface new account opportunities, and improve sell‑through.
• Ensure thorough communication, documentation, and reporting within CRM systems.

• Collaborate with Marketing and Business Development to identify, manage, and grow partnerships with healthcare influencers, groups, and key personalities.
• Align content development with seasonal marketing plans and brand guidelines.
• Support performance marketing initiatives across email, social, and digital channels as needed.
• Leverage analytics and audience segmentation to improve campaign effectiveness and generate qualified leads.

• Work closely with Marketing, Business Development, and Sales Operations to ensure alignment with KPIs, budgets, and revenue goals.
• Continuously test and refine field marketing strategies to improve account performance and sell‑through.
• Develop and maintain expert knowledge of 5.11 products as well as competitive offerings.

• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• 3-5 years of professional experience with strong competency using marketing, sales, and CRM tools.
• Proven ability to forecast accurately and manage high‑volume accounts with a high‑touch customer service approach.
• Experience with CRM systems and sales tracking tools (Power BI experience a plus).
• Advanced proficiency in Microsoft Office Suite.
• Strong networking skills with a track record of building and maintaining long‑term business relationships.
• Ability and willingness to travel approximately 75% for regional and national opportunities.

$70,000–$80,000 annually plus bonus based on experience.

5.11 offers a best‑in‑class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer‑paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including:
Hospital Indemnity/Accident insurance;
Flexible Spending Account/Health Saving Account;
Employee Assistance Program;
Paid Time Off/Paid Holidays/Sick Time;
Casual Dress Code; and Employee Discounts.

* If you are a regular full‑time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11’s benefits program.*

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