Paid Search and Shopping Specialist

o5 group is an industry leader in global fashion & apparel design with 40+ years of success across wholesale, e-comm, and marketplace. We are privately held, HQ in NYC with brand offices in CA - a dynamic portfolio of global brands committed to operational excellence in design, product development, production, sourcing, distribution & logistics. With category expertise in full-collection menswear, womenswear, children swear, infant toddler;

we specialize in denim, outerwear, active wear, loungewear/sleepwear, trusted by top retailers.

The Paid Search & Shopping Specialist reports to the Senior Manager of Performance Marketing and is responsible for the hands‑on management, optimization, and growth of paid search and shopping programs for the DTC business. This role focuses on Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max‑style solutions, with accountability for driving efficient customer acquisition and revenue growth.

The ideal candidate is highly analytical, execution‑focused, and experienced in scaling paid search and shopping campaigns within an ecommerce or DTC environment.

• Manage day‑to‑day execution and optimization of paid search and shopping campaigns across Google Ads and Microsoft Ads, including Search, Shopping, Performance Max, and Brand/Non‑Brand programs.
• Own keyword research, query mining, account structure, bidding strategies, and budget pacing to drive efficient growth.
• Build, optimize, and maintain product feeds for Google Merchant Center and Microsoft Merchant Center.
• Monitor performance daily and adjust bids, budgets, targeting, and structure to improve ROAS, CAC, CPA, and revenue.
• Analyze search term reports, product‑level performance, and audience signals to identify optimization opportunities.
• Execute ongoing testing across ad copy, extensions, landing pages, bidding strategies, and automation configurations.
• Identify opportunities to scale high‑performing categories, products, and seasonal promotions.
• Track, analyze, and report on paid search and shopping performance, highlighting trends and insights.
• Partner with analytics teams to ensure accurate tracking, conversion measurement, and attribution.
• Use performance insights to inform budget allocation, forecasting, and channel optimization.
• Work closely with Ecommerce, Merchandising, and Creative teams to align campaigns with launches and inventory priorities.
• Collaborate with SEO and organic search teams to maximize overall search coverage.
• Stay current on platform updates, betas, and best practices across Google and Microsoft Ads.
• Test new features, formats, and automation tools to drive incremental performance.

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 5+ years of hands‑on experience managing paid search and shopping campaigns in a DTC or ecommerce environment.
• Proven experience with Google Ads and Microsoft Ads, including Search and Shopping.
• Hands‑on experience managing Google Merchant Center and Microsoft Merchant Center product feeds.
• Experience in apparel, lifestyle, multi‑brand, multi‑gender brands is a strong plus.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proficiency in Google Ads, Microsoft Ads, Merchant Center platforms, and Google Analytics (GA4 preferred).
• Strong understanding of DTC performance metrics including ROAS, CAC, CPA, and revenue.
• High attention to detail with strong organizational and time management skills.
• Effective communicator with the ability to collaborate cross‑functionally.

• Medical, Dental, and Vision coverage.
• 401(k) + company‑paid life insurance.
• Paid Time Off (PTO) + company holidays.
• Family‑oriented culture.
• Responsibility & Sustainability across economic, social, and environmental impact.