Senior Manager of eCommerce, Dickies

o5 group is an industry leader in global fashion & apparel design with 40+ years of success across wholesale, e‑comm, and marketplace. We are privately held, HQ in NYC with brand offices in CA – a dynamic portfolio of global brands committed to operational excellence in design, product development, production, sourcing, distribution & logistics. With category expertise in full‑collection menswear, womenswear, children swear, infant toddler;

we specialize in denim, outerwear, active wear, loungewear/sleepwear, trusted by top retailers.

The Senior Manager of eCommerce, Dickies is responsible for leading, executing, and communicating the strategic vision for Dickies’ digital business. Reporting to the Senior Director of eCommerce (Dickies, Billabong, Quiksilver), this role owns in‑season go‑to‑market execution while partnering cross‑functionally to optimize conversion, revenue, and overall site performance.

This is a highly collaborative, hands‑on leadership role for a self‑starter who thrives in a fast‑paced digital environment and brings a strong point of view on consumer experience, site merchandising, and brand storytelling.

• Drive the overall site experience, owning site merchandising strategy to optimize revenue, conversion rate, average order value, units per transaction, and customer engagement through both curated and automated merchandising.
• Serve as a key cross‑functional partner to Brand, Creative, Buying, Planning, and Marketing.
• Own financial performance of , including accountability for KPIs across CVR, AOV, and UPT.
• Partner on in‑season GTM activations and calendars, managing product launch execution and promotions.
• Lead content planning and management of themes within Shopify.
• Own site calendars and weekly, monthly, and quarterly updates to drive sales goals.
• Own the end‑to‑end product launch process for the site.
• Partner on product lifecycle from launch through markdown and clearance.
• Oversee promotional activations and on‑site execution.
• Deliver weekly, monthly, and seasonal reporting.
• Identify and execute site enhancements to improve conversion.
• Support marketplace initiatives as needed.
• Lead, coach, and manage direct reports.

• 8+ years of eCommerce, digital merchandising, and site performance ownership.
• 3+ years of people management experience.
• Strong background in eCommerce and DTC business management.
• Highly organized with the ability to manage multiple priorities.
• Strong analytical and communication skills.
• Experience with Shopify, ERP systems, PM tools, and analytics platforms.
• Strong understanding of apparel, fashion, and/or action sports markets.

• Medical, Dental, and Vision benefits.
• 401(k) and company‑paid life insurance.
• Paid Time Off (PTO) and company holidays.
• Commitment to responsibility and sustainability.