Project Manager, Transformation

"Off The Wall" since 1966, Vans ® is the original action sports brand. Vans promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the House of Vans

Project Manager, Transformation

Reports to:

Sr Director, Transformation

Job Summary:

As a Project Manager within the Transformation Management Office (TMO), you will serve as a strategic partner and operational leader supporting the Senior Director of Transformation and VP of Transformation, and the innovation team. You will lead the design, execution, and cross-functional implementation of high-impact transformation initiatives, including Integrated Business Planning, GTM redesign, and AI/GenAI acceleration, while driving tool development, onboarding and coordinating external vendors, and program deployment.

The immediate term will require a special focus on AI and gen AI innovation, adoption, and scaling. As such you will be responsible for prioritizing use cases for experimentation and scaling, identifying the right infrastructure and solutions for scaling together with the innovation teams, and driving adoption, change management and success measurement across brands.

This role demands a seasoned leader capable of managing complex work streams, influencing senior stakeholders, and guiding junior team members within your own team and across brand teams.

In addition, you will serve as ambassador of the transformation team across the brands and regions, shaping executive communications and ELT update materials, and strategic analyses that inform enterprise-wide decisions.

How You Will Make a Difference:

• Lead end-to-end execution of transformation work streams, with a focus on AI / Gen AI innovation and enablement with focus on product creation, digital, marketing, and brand assets.
• Serve as program lead across regions, ensuring seamless operationalization and stakeholder alignment with minimal oversight.
• Work closely together with the Innovation team to drive implementation and value delivery of AI / Gen AI use cases where technology is mature enough to be scaled across the enterprise.
• Design processes, accountabilities, systems integration, and address roadblocks to ensure tech adoption, and drive change management; support rollout of new tools and systems on ad-hoc basis by troubleshooting, identifying gaps in usability/functionality, etc.
• Collaborate with outside agencies on rapid proof of concepts to test emerging technologies and define business requirements for scalability.
• Address risks and challenges together with the Innovation team, business teams, and legal teams to ensure responsible and ethical use of AI / Gen AI; draft governance mechanisms.
• Determine business value and use cases for emerging technologies across brands and regions to drive further acceleration and move applications from experimentation to scalability.
• Co-lead AI forums for cross-brand exchange and use case showcase; provide inputs for RFPs related to AI.
• Shape the innovation roadmap and prioritize use cases for deployment across Gen AI activities; collaborate with brands and business stakeholders to ensure alignment.
• Facilitate onboarding and training for business teams to ensure adoption of new systems and processes.
• Develop and present executive-level updates and training materials to support change management and VF Academies.
• Identify and mitigate risks across interdependent work streams, ensuring timely handover to business-as-usual operations.
• Partner with Finance and workstream leads to track value realization and elevate execution challenges as needed.

• Partner with Finance and workstream leads to track value realization and elevate execution challenges as needed.
• Conduct strategic analyses to identify capability gaps and support enterprise-wide recommendations.
• Lead development of bespoke tools aligned with transformation priorities and leadership initiatives.
• Coordinate cross-functional alignment across IT, Digital, Marketing, and Finance to ensure successful…