Director, Site Merchandising & Content

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends.

We are constantly inspired by the future generation of positive catalysts within our community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side‑by‑side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or

The Director of Digital Merchandising and Content is a strategic, creative, and analytical leader responsible for shaping the digital shopping experience on  across the US and Canada. This role works closely with Marketing, Merchandising, Planning, and Technology teams to deliver a best‑in‑class digital customer experience. This role sits on the eCommerce Team, reporting into the Head of eCommerce, and reports into the Vans HQ 3 days/week (Costa Mesa).

Let’s break down that day‑in‑the‑life a bit more.

• Drive the digital merchandising strategy and execution, and oversee a robust content calendar that balances storytelling and commercial priorities with data driven insights
• Lead and mentor a team of Site Merchandisers, Content Planners, and Search Engine Optimization Specialists
• Partner with cross‑functional teams to drive critical business outcomes:
  • Partner with Tech and Product Teams to prioritize and implement new tools and features that elevate the site experience and drive conversion
  • Partner closely with Merchandising and Marketing Teams, to develop customer‑first content that drives engagement and conversion
  • Partner with Planning Teams to deliver against financial goals
• Leverage reporting and analytics to drive actionable insights that drive continuous improvement and innovation
• Develop best‑in‑class, scalable digital merchandising processes and reporting that drive both efficiency and effectiveness

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements, ideally within digital merchandising, site operations, content strategy, and/or SEO.

The foundation skills you will need in this position are:

• Proven track record of driving business growth and evolution through strategic digital merchandising and data‑driven optimization
• Deep understanding of e‑commerce platforms and analytics tools
• Have a pulse on rapidly changing digital landscape, and a passion for digital innovation and transformation
• Strong leadership and mentorship skills, with meaningful experience managing cross‑functional teams
• Passion for digital innovation and transformation, and a customer‑first mindset

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans’ benefits package, follow this  and click “Looking to Join VF”.

To learn more about Vans’ Diversity and Inclusion efforts, go to

Hiring Range: $ USD – $ USD annually

Incentive Potential
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