Sr. Director/VP Franchise Sales
Listed on 2026-01-24
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Business
Business Management, Business Analyst -
Management
Business Management, Business Analyst
Join to apply for the Sr. Director/VP Franchise Sales role at El Pollo Loco, Inc.
This range is provided by El Pollo Loco, Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range$/yr - $/yr
What’s in it for you!- Hybrid work schedule
- Competitive pay and bonus
- Restricted Service Awards (RSAs)
- Medical + Dental + Vision Insurance + HSA Savings Account
- 401(K) Plan with match and immediate vesting
- Vacation + Sick Pay + 12 Paid Holidays
- Amazing office culture
- Free El Pollo Loco food (Dine Out Card) + Restaurant Discount
- Discounts on theme parks, movie tickets, sports events, hotels and more
The Sr. Director/VP, Franchise Sales drives system growth by leading all franchise development activities, including market planning, lead generation, candidate qualification, discovery events, financial evaluation, and agreement execution. The role owns the full development funnel and is accountable for meeting annual signed-unit, territory, and revenue targets.
In partnership with cross-functional leaders and Franchise Business Directors, the VP supports existing franchisees on strategies that strengthen unit-level performance, enable multi‑unit expansion, and reinforce brand standards. The role ensures a coordinated, data‑driven approach to franchise recruitment, market expansion, and franchisee performance improvement, while safeguarding long‑term system health and consistent execution across the franchised portfolio.
ESSENTIAL DUTIES AND RESPONSIBILITIES- Identifies, cultivates, manages and tracks new franchise opportunities, overseeing the full pipeline from lead generation through qualification, financial review, discovery process, and final agreement execution. Conducts business case analysis and market potential assessments to prioritize high‑value opportunities.
- Develops and implements strategic initiatives and tactics to identify and increase franchise lead generation strategies, optimizing digital channels, broker partnerships, referral programs, and events to increase qualified lead volume, improve cost‑per‑lead, and expand the top of the funnel.
- Leads all franchise‑level growth initiatives and cross‑functional projects across Marketing, Operations, QA, Supply Chain, IT, Real Estate, and Finance to ensure alignment, clear communication, and consistent execution of brand standards supporting franchise recruitment and system expansion.
- Directs the development of the franchise growth and revenue plan, ensuring alignment with corporate strategy, unit‑economics goals, territory targets, and annual operating plans.
- Oversees the creation, enhancement, and adoption of franchisee performance scorecards and reporting tools, ensuring meaningful KPIs (e.g., sales growth, guest metrics, labor productivity, operational compliance) are consistently tracked and utilized across the network.
- Partners with Franchise Business Directors (FBDs) to improve franchisee performance, ensuring franchisees understand and adopt key operational and financial reporting tools. Works collaboratively to drive execution of systemwide initiatives, strengthen unit‑level economics, and improve brand‑wide consistency.
- Reviews sales, guest counts, and operational metrics regularly, identifies performance variances, conducts root‑cause analysis, and leads cross‑functional action planning to support challenged franchisees and improve performance across assigned territories.
- Serves as co‑leader of the Annual Leadership Conference ensuring franchisees receive clear communication on brand direction, strategic initiatives, growth priorities, and operational expectations. Develops and delivers training where applicable.
- Ensures timely, accurate, and transparent reporting systems for tracking leads, sales performance, funnel conversion, franchise application progress, and other critical indicators that inform strategic decisions and forecast accuracy.
- Coordinates the multi‑departmental review, approval, and execution of franchise agreements, ensuring legal, financial, operational, and development requirements are met before final approval.
- Manages the complete franchise application and…
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