Strategy Director - Channel
Listed on 2026-01-24
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Business
Business Development, Business Management, Business Analyst, Corporate Strategy
Position Summary:
The Director of Strategy for Channels will operate as the strategy business partner to the CCO's and Channel Leads in the US. This role will be tasked with assisting in the development, communication, and implementation of company strategies as developed by the Commercial Strategy Team. The vision is to achieve the long-term strategic sales and distribution plan for the Monster brand portfolio in support of the Company's business objectives while considering the competitive landscape and bottling network.
The objective is to grow volume, share and profits within MEC led chains for which the individual is responsible, while partnering and building strong relationships with the channel teams and cross functional teams.
Essential Job Functions:
- Utilize comprehensive understanding to drive effective strategies. Ensure alignment with strategic objectives.
- Monitor market, retailer activity to develop the most cost-effective strategies in order to drive volume and profitability through increased penetration and promotion. Develop, manage, maximize partnerships to drive improved performance.
- Use tools like VIP and Nielsen for detailed insights. Create and communicate a clear vision for the organization’s future growth and success through market research and analysis, identifying key trends and opportunities, and setting strategic goals and objectives
- Ensure impactful implementation with Chains or Channels. Provide tailored strategies for individual Channels.
- Identify opportunities and craft plans to maximize potential.
- Gather valuable feedback for enhancements based on channel-specific nuances.
- Monitor the progress of the organization’s strategic initiatives and report on results to senior management and other stakeholders. May be responsible for making adjustments to the strategy as needed based on changing market conditions or other factors.
- Identify and manage risks and challenges that may impact the organization’s ability to achieve its goals, and develop contingency plans as needed.
Position Requirements:
- Prefer a Bachelor's Degree in the field of --Business Administration, Finance, Economics, or related field of study
- Additional Experience Desired:
More than 7 years of experience in Consumer Packaged Goods (CPG) industry - Additional Experience Desired:
More than 5 years of experience in Commercial Planning - Computer Skills Desired:
Proficient in Microsoft Applications - Additional Knowledge or Skills to be Successful in this role:
Nielsen, IRI, Consumer Insights
Base Salary Range: $112,500 - $150,000
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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