More jobs:
Paid Social Lead
Job Description & How to Apply Below
ABOUT
THE ROLE
This role is all about understanding our customers and then marketing to them across the entire digital funnel. It’s a big role that works on multiple paid channels, with a key focus on Paid Social to attract new customers to the brand through marketing and insight, then bring them back in through remarketing and other campaigns to drive repeat purchase. As a purpose-led brand we are big on building advocates – so the right candidate will have a deep understanding of the performance channels, and how Brand fits into the mix.
ABOUT FINISTERRE
Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition.
Perched a few hundred meters from the crashing Atlantic, our HQ es’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.
As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are and if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you
KEY RESPONSIBILITIES
* Working with Digital team to deliver the global paid digital marketing strategy that drives our brand and business targets (TOF through to BOF and repeat!).
* Strategically lead and optimise Paid Social channels, while efficiently scaling budgets globally and driving creative excellence across Meta, Pinterest and more.
* Responsible for managing paid creative briefs and assets from start to end. This includes briefing in shoots, creating briefs, testing previews, and making sure the correct content is live/ends on time.
* Being the creative strategist for paid, analysing creative performance, making sure we’re always following best practice and leading feedback/inspiration sessions for creative & content teams.
* Managing paid social agency and work with platform partners to ensure all strategies, budgets and creatives are implemented correctly.
* Staying on top of platform trends and owning paid social testing roadmap – planning tests to improve performance and reach customer goals.
* Supporting customer insights through consistent data analysis and reporting. You are able to take complex data and turn it into actionable insights that drive business results.
* Drive incrementality, using various attribution platforms (First & last click) Fospha, GA4 & in-platform.
* Responsible for monitoring social product catalogues, including setting up product sets.
* Responsible for weekly and monthly spend and the results, ensuring that the most appropriate metrics are used.
* Working closely with internal teams, especially Ecom, Merch and CRM, to ensure end-to-end ad journey is as efficient as it could be, from product, the audience we’re targeting to on-site experience.
Requirements
WHAT YOU’LL BRING TO FINISTERRE
* Experienced in the world of Performance & Brand Digital Marketing, specifically Paid Social.
* 4 years+ expertise across Paid Social (Meta & Pinterest) with 2 years hands on experience, a proven ability to plan, execute, and optimise full-funnel campaigns.
* A good eye for strong creative. Able to influence internal creative teams & agencies to create strong creative that works at different parts of the funnel.
* Strong analytical and excel skills, experienced using Google Analytics 4 and working with MMMs/Attribution models.
* Excellent and clear communicator and confident presenting to internal teams.
* Ability to think creatively and innovatively.
* Team player, that’s highly organised and able to adapt in…
Note that applications are not being accepted from your jurisdiction for this job currently via this jobsite. Candidate preferences are the decision of the Employer or Recruiting Agent, and are controlled by them alone.
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
Search for further Jobs Here:
×