Senior Manager, Go-to-Market - FTC

Craft:

Marketing

We’re looking for a Senior Manager, Go-to-Market to own the end-to-end strategy, planning, and execution of Candy Crush Saga’s largest global tentpole moments and other high-impact campaigns.

In this role, you will serve as the strategic hub connecting Product, Brand, Media, Marketing Communications, Performance Marketing, Analytics, and Legal to bring world‑class player experiences to market. Your mission is to deliver breakthrough GTM plans that drive business impact, deepen player engagement, strengthen our brand, and create cultural moments around Candy Crush Saga.

You will ensure clarity across teams, align all work streams behind a unified strategic direction, and manage risk, timelines, and execution from early concepting through post‑campaign retros.

This is a highly cross‑functional, fast‑paced role requiring strategic thinking, operational excellence, creativity, stakeholder alignment, and strong influence across King.

1. Tentpole and activation go‑to‑market strategy & leadership

• Own the go‑to‑market strategy for Candy Crush Saga tentpole activations, ensuring alignment with business goals, brand strategy, and long‑term franchise priorities.

• Translate campaign objectives into clear, actionable plans for internal and external partners.

• Provide structure and leadership across work streams, ensuring alignment, clarity, and consistent decision‑making.

• Ensure clear and consistent communication of status, risks, blockers, and next steps to senior stakeholders.

2. Cross‑functional orchestration & alignment

• Serve as the central coordinator across Product, Brand, Marketing Studio, Media, Marketing Communications, Performance Marketing, Analytics, and Legal.

• Establish and lead meeting cadences for activation teams, steering groups, and cross‑functional syncs.

• Drive clarity of roles, responsibilities, dependencies, and timelines.

• Ensure smooth collaboration, timely decision‑making, and effective escalation across work streams.

3. Go‑to‑market planning & execution excellence

• Own the end‑to‑end GTM plan for tentpoles, ensuring high‑quality, on‑time, and on‑budget execution.

• Build and maintain master timelines with clear milestones, dependencies, and escalation points.

• Develop integrated campaign calendars that connect in‑game and out‑of‑game activities into one cohesive plan.

• Support creative development for toolkits, launch videos, trailers, hero assets, and in‑game marketing surfaces.

• Provide clear, structured creative feedback and ensure narrative alignment from in‑game to out‑of‑game channels.

• Monitor readiness across all campaign surfaces and channels by partnering with channel owners, tracking progress, and surfacing risks early.

3. Reporting, insights & learning

• Partner with Analytics and channel leads to gather and translate campaign insights into actionable recommendations.

• Prepare leadership‑facing updates, post‑campaign summaries, and documentation of best practices.

• Maintain and evolve foundational ways of working, templates, and processes that support smoother and more effective future go‑to‑markets.

4. Key Operational Tasks

• Own the tentpole activation roadmap, internal alignment decks, weekly updates, and leadership materials.

• Coordinate delivery of multi‑channel campaign assets by aligning timelines and requirements across Brand, Marketing Studio, Marketing Communications, Performance Marketing, and external agencies — without directly managing every asset build.

• Ensure visibility and readiness across all campaign channels and touchpoints by partnering with channel owners, tracking progress, and surfacing risks or dependencies early — without directly implementing individual executions.

• Contribute to documentation, templates, and ways of working that make future tentpole activations smoother, more consistent, and more efficient.

• A strategic thinker with strong project leadership and operational excellence.

• Proven experience orchestrating large, multi‑team, multi‑channel marketing campaigns.

• Comfortable working with ambiguity, fast‑paced timelines, and high business impact.

• Exceptional communicator, capable of driving alignment across…