Social Media Manager

BURN BOOT CAMP CULTURE

Burn Brands is one of the fastest growing fitness and wellness companies in the nation and has experienced rapid growth since its founding in 2015. We move like our members and clients – with purpose and at a fast pace. We aim to inspire, empower, and transform lives through community-based fitness and wellness solutions.

The Social Media Manager plays a critical role in driving growth and conversions by managing Burn Brand’s organic social presence in alignment with paid performance marketing campaigns. This role bridges brand storytelling with performance metrics, ensuring social content is optimized to support lead generation, conversions, and engagement.

In addition to world-class brand storytelling, this role architects social programs that intentionally drive SEO and zero-click discovery through SERP features, social search, and AI-powered answer engines. The SMM ensures campaigns are entity-aware, keyword-focused, and metadata-optimized so Burn’s content remains visible even without click-throughs, driving branded and non-branded search growth for Burn Brands and Burn Boot Camp.

• Lead, management and accountability
• Burn Brands social media calendar management and execution
• Community management & reporting
• Alignment with paid media strategy
• Delivery SEO & Zero-Click/AIO-First Social Approach

• Directly lead the Social Media Specialist(s) and other positions as the team grows
• Own day-to-day posting and execution across Burn Brand’s global social channels (Facebook, Instagram, Tik Tok, Linked In, You Tube, Pinterest, Threads, X).
• Oversee community management
• Build and manage social media content calendar that integrates with Burn Brands Master Calendar finding strategic times to cross promote
• Partner with advertising agency to align organic & paid efforts for maximum ROI.
• Execute real-time social content at events, ensuring alignment with funnel goals.
• Track, compile, and analyze performance of organic channels, delivering insights that influence paid strategy.
• Coordinate with Brand team to ensure brand voice is aligned.
• Travel to events and manage on-site execution on an as-needed basis
• Lead presentations as a subject matter expert
• Manage multiple projects simultaneously across the Performance Marketing team
• Work as part of a cross-functional team in a fast-paced environment
• Identify trends and opportunities to amplify brand awareness through social media
• Develop campaigns that connect brand stories with search intent, enabling content to appear in Google Perspectives, You Tube/Tik Tok search, and AI summaries.
• Use keyword-rich captions, mention entities, add alt text, include proper metadata, and align schema assets on owned sites.
• Create zero-click content formats (carousels, threads, short videos, how- to's) that provide answers directly in-feed and drive saves, shares, follows, and branded search when clicks aren’t expected.
• Ensure consistency in brand entities and maintain source integrity so Burn content is reliably referenced by AI assistants and answer engines.
• Work with Web/SEO teams on content hubs and FAQs for social amplification and eligibility for Featured Snippets/People Also Ask.
• Track impact by building dashboards that link social activity to search signals and business results; collaborate with Performance to attribute CPL/CAC from social-driven demand.
• Additional responsibilities, as assigned by manager

• 3–5 years social media management experience
• Proven track record of connecting social strategy to measurable business outcomes (CPL, CAC, engagement lift, etc.)
• Strong writing and content creation skills
• Familiarity with paid media and how organic integrates
• Proficiency in social scheduling, analytics, and community management tools
• Bachelor’s degree in Marketing, Communications, or related
• Ability to meet deadlines in a fast-paced environment and balance multiple responsibilities
• Strong interpersonal skills and ability to work well in a team environment
• Strong task management skills
• Passion for health and fitness
• Experience in optimizing content for SEO, keyword research and website analytics
• Proven track record…