Marketing Lead - Product

Location:

Corby, ENG, GB, NN17 5JF

Brand: RS

Function:
Marketing

Work Location:

Hybrid

Within our markets there is a core requirement to activate product promotional activity to drive trading and support our category growth strategy. We also have the opportunity to engage with locally significant product manufacturers and suppliers and agree supplier funded marketing activity.

Our goal, and that of this role, is to deliver a programme of relevant, impactful product promotional activities that support the growth of our locally defined strategic growth categories, create a marketing touch rhythm with marketing owned accounts (Standard and Key non-portfolio), and maximise our opportunity to cost-effectively secure marketing funding contribution from our supplier partners.

The purpose of this role is to deliver product led promotional programmes that support our annual defined ‘growth’ product categories. Combined with the execution of a comprehensive supplier marketing activity programme which aims to secure funding contribution against an annual defined funding target.

As the Marketing Lead, you will be guided by the Senior Marketing Manager to create, deploy and execute a promotional marketing and supplier marketing plan and budget and own the schedule and delivery of supplier marketing activities E2E.

You will work closely with the UK & Ireland Product & Supplier Management (P&SM) team to secure funding from suppliers and manufacturers against a jointly P&SM and Marketing owned annual target of circa £2.0m and act as the local marketing product and brand subject matter expert, while working with suppliers to ensure execution of agreed product marketing activities.

Work with both UK&I and EMEA channel owners to execute product marketing activities and provide oversight of the progress of the supplier marketing plan with key stakeholders, while working closely with both the local marketing analyst and other resources to provide reporting for supplier marketing activity.

• Broad product marketing experience, with a good awareness of both offline and online marketing channels
• B2B marketing experience is preferred, with an appreciation of business customers and their needs/drivers
• Ability to create product marketing content that conveys the key benefits or a product range or solution.
• Experience of a larger or multi-national organisation – ideally with matrix working
• Self-starter with a drive to deliver on-time work and manage multiple tasks in parallel.
• An inquisitive or curious mindset, with the desire to really understand the customer, their needs and our product range
• Experience of multi-channel marketing programs combining both products and services
• Familiarity with defining target audiences and devising effective marketing programs for those audiences.
• Understanding of the full marketing mix, but channel activation expertise isn’t vital.
• Solid analytical skills preferred but must be comfortable with data and analytics.
• Commercial proficiency – as this role is about maximising product sales.
• Effective communication and influencing skills.

At RS, as well as the usual employee benefits, you’d expect from a FTSE listed company, including an annual performance bonus, private healthcare, and generous holiday, in the UK&I, we’ve just introduced several new Family Friendly Policies including:

• Help for people to take control of ongoing Health conditions such as diabetes or asthma with £500 a year available for monitoring & consultation
• Support for Neurodiverse colleagues and families with neurodiverse members with needs assessment, diagnosis and post-diagnostic support for autism spectrum, ADHD and Tourette’s syndrome
• Support for Women at different life stages from streamlined fertility support to diagnosis and monitoring of both endometriosis and menopause
• Helping our LGBTQ+ community through enhanced coverage for trans colleagues, including voice coaching, facial surgery and gender confirmation surgery

At RSwe’vebeen solving engineering problems for over 80 years: big ones, small ones, easy and difficult ones. We turn the ‘what ifs’…