Senior Unit Marketing Manager; On Site - University Of Miami

Overview

Location:

UNIVERSITY OF MIAMI - MIAMI, FL

Chartwells Higher Education is re-inventing the on-campus dining experience at colleges and universities nationwide. We are seeking hungry, humble and smart associates to join a diverse organization. As the Senior Marketing Manager at the University of Miami, FL, you will lead the development and implementation of innovative marketing strategies that drive engagement and revenue across campus operations, with a focus on Millennial and Gen Z audiences to ensure our dining programs resonate with the student community.

• Manage yearly marketing plan and budget for campus operations to reach sales targets in meal plans, retail, residential, and catering.
• Build and implement creative promotions and awareness campaigns to drive sales in resident dining, retail, catering, concessions, and summer camps/conferences.
• Manage and complete daily, weekly, and monthly communications with clients and the campus community.
• Conduct and analyze consumer research, market conditions, and competitor information to determine efficient strategies.
• Lead all aspects of the dining brand’s digital strategy, including social media and other digital channels.
• Conduct and analyze consumer feedback programs to ensure continuous improvement.
• Develop and uphold world-class merchandising standards.
• Present marketing plans and results to various campus departments and student groups.
• Collaborate with campus departments to launch new and ongoing campaigns.
• Lead and manage Student Success interns, sales ambassador teams, and marketing coordinators.
• Coordinate and complete associate training and engagement programs.
• Report on return on investment and key performance metrics to collaborators.
• Build and share vision plans through quarterly client and collaborator meetings.
• Other duties may be assigned, including supporting satellite campuses or regional marketing efforts and leading special projects, which may require occasional evening, late night, and/or weekend availability.

• Bachelor’s degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience.
• Minimum of three years of proven marketing experience.
• Experience with B2C marketing program development, ideally with a background in B2B marketing.
• Ability to collaborate with various internal functions, including operations, culinary, retail, merchandising, and client relations.
• Strong organizational, time management, and verbal and written communication skills.
• Ability to present to large groups confidently.
• Proficiency in Microsoft Office Suite:
  PowerPoint, Word, and Excel.
• Experience with social media tactics to increase brand awareness.
• Graphic design experience using Adobe Creative Suite is a plus.

Apply to Chartwells Higher Education. Chartwells Higher Education is a member of Compass Group USA. Compass Group is an equal opportunity employer. We are committed to treating all applicants and associates fairly based on abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. This job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements. The Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider all qualified applicants, including those with a criminal history, in a manner consistent with applicable federal, state, and local laws, including fair chance laws.

Applications are accepted on an ongoing basis. Chartwells Higher Ed maintains a drug-free workplace.

• Medical
• Dental
• Vision
• Life Insurance / AD
• Disability Insurance
• Retirement Plan
• Paid Time Off
• Holiday Time Off (varies by site/state)
• Associate Shopping Program
• Health and Wellness Programs
• Discount Marketplace
• Identity Theft Protection
• Pet Insurance
• Commuter Benefits
• Employee Assistance Program
• Flexible Spending Accounts (FSAs)
• Paid Parental Leave
• Personal Leave