General Manager, Porsche

Position Overview

This leadership position has full operational accountability for the Porsche brand within our multi-brand luxury dealership. The successful candidate will be responsible for driving financial performance, operational excellence, securing, mentoring, and motivating a team of professional sales associates, and brand stewardship while aligning Porsche-specific objectives with the broader dealership strategy. The General Manager ensures Porsche operates as a best-in-class business unit, delivering elevated guest experience, disciplined operations, and sustainable growth.

• Act as the senior executive authority for the Porsche brand within a multi-brand dealership environment.
• Protect and elevate Porsche’s brand identity, standards, and exclusivity across all customer and operational touchpoints.
• Serve as the primary liaison with Porsche Cars North America, ensuring full compliance with manufacturer standards, performance benchmarks, and reporting requirements.

• Maintain complete profit-and-loss responsibility for the Porsche division, including sales, service, parts, and F&I.
• Develop, manage, and execute annual budgets, forecasts, and long-term strategic plans.
• Analyze financial performance, identify risks and opportunities, and implement corrective actions to achieve revenue, margin, and expense targets.

• Provide direct oversight of all Porsche operations, ensuring efficiency, scalability, and consistency with luxury best practices.
• Establish and enforce operational KPIs, internal controls, and standard operating procedures.
• Optimize inventory management, pricing strategy, and allocation to balance profitability with brand positioning.

• Drive new and pre-owned Porsche sales performance while maintaining premium brand standards.
• Partner with department leaders to maximize service absorption, customer retention, F&I performance, and accessory sales.
• Leverage data, market trends, and competitive insights to inform pricing, marketing, and growth strategies.

• Build, lead, and retain a high-performing Porsche leadership team within the larger dealership structure.
• Set executive-level expectations for accountability, performance, and professional development.
• Conduct succession planning and leadership development to ensure long-term operational continuity.

• Personally engage with key clients, collectors, and high-net-worth individuals to foster loyalty and advocacy.
• Ensure a seamless, elevated Porsche client journey from acquisition through ownership and service.
• Oversee exclusive Porsche events, vehicle launches, and experiential initiatives.

• Collaborate closely with executive leadership and peer General Managers across other brands to ensure alignment with enterprise goals.
• Share best practices while preserving Porsche’s distinct operational and brand identity.
• Support dealership-wide initiatives, governance standards, and cultural values.

• Bachelor’s degree in business, Finance, or Management preferred; equivalent experience considered.
• 7+ years of senior leadership experience within luxury automotive retail;
  Porsche experience strongly preferred.
• Proven track record of full P&L ownership and multi-department operational leadership.
• Strong financial acumen with the ability to interpret complex performance data.
• Proven success in leading within a multi-brand dealership or enterprise retail environment.

• Regularly required to sit, stand, and walk for extended periods throughout the day.
• Frequently moves between multiple dealership levels using staircases; must be able to ascend and descend stairs throughout the day.
• Occasionally required to lift and/or move up to 20 pounds (e.g., marketing materials, supplies, equipment).
• Must be able to work in both office and showroom environments, with frequent transitions to outdoor vehicle lots for inventory inspections, appraisals, and customer interactions.
• Requires the ability to visually inspect vehicles for quality and presentation standards, which may involve bending, kneeling, or reaching.
• Frequent use of computer systems, telephones, and digital platforms requiring hand-eye coordination and dexterity.
• Must be able to communicate verbally clearly and effectively in person and over the telephone with customers, vendors, and team members in a fast-paced environment.
• Must be comfortable working in a fast-paced, high-energy retail automotive environment that includes walking between indoor and outdoor areas in varying weather conditions.
• Flexible working extended hours, including evenings, weekends, and holidays, based on dealership needs.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.