Sr. Marketing Program Manager
Listed on 2026-01-25
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Marketing / Advertising / PR
Digital Marketing, Account Manager, Sales Marketing, Marketing Manager -
Sales
Account Manager, Sales Marketing
About Blackhawk Network
Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways.
BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at
Blackhawk Network is seeking a strategic and execution-focused Sr, Marketing Program Manager to drive go‑to‑market success for our existing customer base, nurturing, growing and expanding those relationships. This role is ideal for a marketer who thrives at the intersection of sales, account management, demand generation, product and messaging strategy, and who is passionate developing meaningful customer relationships through sharp positioning, high‑impact campaigns and powerful sales enablement.
You'll lead the strategy and execution of marketing campaigns for our existing Incentives customer base. You will work cross‑functionally with a collaborative team of sales, account management, product, demand generation, content and creative teams to develop, execute and iterate on your strategies. Your mission: define and execute GTM strategies that build strong customer relationships, elevate brand differentiation, drive new use cases and sales within our base and enable sales success.
This position is a Hybrid role out of our Coppell, TX office (Wednesdays & Thursdays in office).
Responsibilities- Link Product Marketing (Products/Solutions, ICPs, Positioning) with GTM execution teams (Demand Gen, SDR’s, Sales, SRMs, Account Management)
- Orchestrate overall GTM strategy for incentives customer base in conjunction with Sales, Product and Account Management/SRM leaders
- Define GTM channels & campaigns
- Develop & execute strategic, quarterly campaigns that provide meaningful resources to our customers & internal teams to leverage
- Develop strategic campaign briefs & ensure that all GTM creative is aligned with overall positioning/ messaging framework.
- Lead the development of content briefs & assets (blogs, e‑books, videos, case studies) to enable marketing campaigns, in partnership with the content, creative & DG teams
- Translate positioning to in‑market creative – ads, landing pages, emails
- Manage specific campaign execution & launches through campaign managers
- Host & present plans quarterly to stakeholders & marketing team, allowing time for pitch backs and adjustments based on performance, strategy shifts, economics etc.
- Monitor results & adjust GTM strategy (incl feedback to product marketing on success of competitive positioning, sales on success of campaigns & sales enablement materials, account management/SRMs on success of partner comms and resources)
- Partner with product marketing in development of messaging frameworks for mature products:
- Ideal Customer Profiles (ICPs)
- Buyer personas and pain points
- Competitive landscape and differentiated positioning
- Objection handling and value articulation
- Ensure consistent messaging across all touchpoints — campaigns, website, sales outreach, and content.
- Drive creation of high‑impact assets including white papers, case studies, and product videos in collaboration with internal teams.
- Act as the single point of contact with Sales Leaders and SRM/Account Management leaders for sales enablement & funnel requests / manage execution with product marketing and sales ops
- Create & regularly update sales enablement & templates on SharePoint/Seismic for team access
- Develop custom meeting prep/materials for larger opportunities with sales team
- Partner with product marketing on sales training & sales comms about launches with sales ops team
- Collaborate closely with sales leaders to align marketing efforts with field needs and feedback.
- Partner with demand gen to track campaign performance and pipeline contribution.
- Test and refine…
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