Popcornopolis Marketing Director

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As a key member of Barcel USA’s team, the Popcornopolis Marketing Director leads marketing efforts by planning, developing, and executing marketing strategies aligned to a global vision. Reporting to the Barcel USA General Manager, the Popcornopolis Marketing Director for this high‑potential business leads marketing efforts and partners with teams to implement marketing strategies that drive growth.

• Define marketing, communication, and new product strategies for Popcornopolis team, aligning with the global and US teams.
• Lead the Brand Manager to develop and execute marketing plans and campaigns with markets, ensuring his/her professional growth and development.
• Lead financial planning to develop plans and forecasts that drive growth and achieve profit objectives for the company.
• Design, plan, and execute effective marketing campaigns in line with the global-regional-local marketing strategy and measure campaign effectiveness and ROI. Manage agencies and campaigns for communication plans.
• Define new product launches, then partner with teams to execute. Monitor performance in market.
• Manage efforts of cross‑functional teams to align marketing efforts with overall business activities.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights.
• Partner with global team to build global brands, then ensure consistent, relevant, and powerful execution of brand messaging.
• Partner with cross‑functional team to ensure profitable growth.

• Strong progressive Marketing background with 8+ years of experience.
• Bachelor’s Degree in Marketing or a related field. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
• Consumer Packaged Goods or Food Industry experience strongly preferred.
• Global experience desired.

• Strong people leadership and interpersonal skills to directly manage team members and influence others.
• Positive, proactive, “can do” attitude to make an impact.
• Strategic and analytical thinker with a drive towards execution and delivering results.
• Excellent communication skills and ability to collaborate with multiple teams as well as executives.
• Strong project management skills with the ability to multitask and meet tight deadlines in a fast‑paced environment.
• Ability to lead across a large global organization.
• Experience driving business objectives, on time, within budget.
• Computer skills and proficiency with MS Word, Excel, and PowerPoint. Ability to learn and be proficient at other analytical tools and data sources.
• Ability and willingness to travel up to 30‑40% of the time.
• Proficiency in Spanish preferred.

Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.