Manager, FP

Job Description

s individual will lead core forecasting, budgeting, analytical insights, and performance management activities that directly influence strategic decision‑making across Ecommerce and Marketing.

About the Role

This Manager, Financial Planning & Analysis (FP&A) reports to the Director, FP&A and works closely with a team of (Sr.) Financial Analysts while serving as a key business partner to senior leaders in Ecommerce and Marketing. The role requires a strong finance professional with demonstrated experience in digital commerce and marketing analytics, thriving in a fast‑paced retail environment, excel at turning data into actionable insights, and motivated by advancing financial rigor, transparency, and performance.

Key responsibilities include translating complex marketing and e‑commerce metrics into clear financial narratives and leveraging knowledge of customer acquisition costs, digital conversion funnels, and marketing ROI to sharpen the retailer’s financial lens.

• Lead the development of monthly, quarterly, and annual forecasts for revenue, margin, EBITDA, cash flow, labor, and operating expenses, focusing on e‑commerce revenue streams, digital marketing spend, and online conversion metrics.
• Drive the annual budgeting process, partnering closely with Ecommerce and Marketing leadership to align assumptions, financial targets, and investment priorities across digital channels.
• Build and enhance dynamic financial models for e‑commerce scenario planning, marketing mix optimization, customer lifetime value analysis, and digital investment business cases.
• Deliver timely, accurate, and insight‑rich reporting packages for leadership, including variance analysis, KPIs, and trends across e‑commerce performance metrics (conversion rates, average order value, customer acquisition costs) and marketing effectiveness.
• Identify drivers of P&L, balance sheet, and cash flow performance in the digital space, translating complex e‑commerce and marketing data into meaningful financial recommendations.
• Track and analyze performance and investment returns of strategic initiatives across e‑commerce platforms, digital marketing campaigns, promotional strategies, and omnichannel initiatives, providing clear ROI assessments and optimization recommendations.
• Partner with Ecommerce and Marketing teams to develop financial frameworks for evaluating digital initiatives, including paid search, social media, email marketing, and website optimization investments.
• Lead, coach, and develop a high‑performing analyst team; establish standards for financial modeling, e‑commerce analytics, accuracy, and business partnership.
• Work closely with Accounting/Controllership to ensure accuracy and alignment across close, reporting, and forecast processes.
• Strengthen forecasting, reporting, and analytics capabilities through process optimization, automation, and standardization, particularly in integrating e‑commerce and marketing data sources.
• Leverage ERP, planning platforms, BI tools, and e‑commerce analytics platforms to improve visibility, efficiency, and decision quality.

• 5+ years of progressive experience in FP&A, financial analysis, or finance roles with increasing responsibility, with demonstrated exposure to e‑commerce and/or marketing finance.
• Proven experience supporting Ecommerce and/or Marketing organizations through financial planning, analysis, and strategic partnership.
• Strong understanding of e‑commerce business models, key performance metrics (CAC, LTV, conversion rates, ROAS), and digital marketing channels.
• Demonstrated leadership or supervisory experience managing financial analysts.
• Highly proficient in Microsoft Excel with advanced financial modeling skills; experience with e‑commerce analytics platforms (e.g., Google Analytics, Adobe Analytics) highly valued.
• Strong financial analysis and modeling abilities with exceptional attention to detail, particularly in building models that incorporate digital marketing and e‑commerce variables.
• Ability to communicate complex financial concepts clearly and with executive presence, translating digital metrics into financial language for…